Really valuable thread, glad I'm not the only one trying to make sense of this.
I've been running something similar for a few months now. Separate landing pages per city, each with its own form, and every submission gets tagged automatically with the source. So I can tell pretty clearly what's coming from where.
And honestly… almost nothing comes through the paid landing pages. Meanwhile the main organic page converts regularly, with no campaigns behind it.
I'm not 100% sure what to make of it yet. Could be the landing pages, could be the offer, could be something about how cleaning customers actually behave when they find you through an ad versus finding you on their own.
But it's got me wondering if the form is even the right ask for paid traffic in this type of service. Maybe they want to call. Maybe they go find you on Maps instead.
Has anyone actually cracked form conversions from search campaigns in residential cleaning specifically? Or have most of you moved toward LSA for that reason?
Genuinely trying to figure out the next move here.
