How much Quote Follow Up is Too Much?
"Can you turn off my automations, your system is blowing me up?" I've gotten that a lot the last few months since I've set my system up. We basically text and email at day 1,2,3, 6,8,12,16,20,25,29 ...
Forum Discussion
I think this is one of those places where more follow-up can eventually start working against you. If someone is getting both a text and an email on days 1, 2 and 3, then another 12+ touches after that, I can see why even an interested lead might feel a little overwhelmed.
We definitely follow up because people get busy and cleaning isn’t always the thing they deal with immediately, but I prefer a little more breathing room between touches. I’d rather have fewer follow-ups that actually give them a reason to respond than a long sequence of “just checking in” messages.
I also think silence starts to mean something after a certain point. If they haven’t engaged after several attempts, I’d rather move them into a longer-term nurture bucket than keep hitting them every few days.
I’d be curious to know whether you’ve compared conversion rates between the people who book early in the sequence versus the ones who finally book after day 12 or 20. That might tell you whether all of those later touches are actually earning their keep.