Keep it flowin' - Sales Pipeline
Every dedicated small business owner understands the crucial role of continually introducing new prospects into their sales pipeline. Without a steady influx of potential customers, achieving long-te...
Forum Discussion
"It takes 7 exposures to a marketing message" is such a great insight and reminder to repeat messaging and drive your message out across several different channels/tactics, like some of the ones you highlight here! Do you have a favorite tactic that always delivers results?
This day and age, a solid online presence is a huge part of driving new sales. Having a easy to navigate an informative website, positive Google reviews, an easy to find Google listing, and a social media following that will share your content, will put you at the front of the pack.
And then I followed these tactics up with good vehicle signage, billboards, and print media.
We've ran radio ads in the past as well. But with the majority of the public listening to Spotify, podcasts, and other audio streaming platforms, local radio advertisement was expensive for the return.
Billboards are probably my favorite form of advertising. It adds a creative itch for me that I need to scratch. The trick with billboards is you need to commit to at least 12 months. Make sure it's put in your target market or where your target market is driving. They will see that billboard every single day for an entire year. And then when they see your truck drive by with the same branding or a Facebook post someone shared with your company name and logo it will finally complete that marketing circle.