Full disclosure, my username gives away that I’m in the direct-mail world, but I’d be careful about jumping straight into an agency before you know exactly what kind of jobs you want more of.
For higher-ticket landscaping work, I’d start by narrowing down the neighborhoods and property types that are most likely to need those projects, then test one or two channels against that audience and track actual estimates and closed jobs.
Whether you use an agency, freelancer, or do it in-house, I’d want them to show you how they’re going to target the right homeowners and measure results—not just generate clicks or “leads.”
