Google Reviews (The Modern Word-of-Mouth): Word of mouth is still king for conversion, but these days, most word-of-mouth happens on Google. Even when someone gets a personal recommendation, 9 out of 10 times they still Google your name to verify you before calling. We automate review requests right when a job is marked complete in Jobber (via text/email). Volume, recent reviews, and responding to them consistently keeps our Google Business Profile active in local search packs- we’re closing in on 550 with a 4.9 rating!
Any AI search: we’ve invested heavily in building out a rockstar website with backlinks and lots of material so AI can recommend us when people are searching. Traditional SEO is becoming a thing of the past, but AEO/GEO is taking center stage these days.
Google Local Services Ads (GLSA): If you want real inbound calls from high-intent leads without wasting money on vanity clicks, GLSA is usually the best bang for your buck. We pay per lead (actual phone call/message), not per click. We can dispute bad leads too. Your GLSA performance directly ties back to your Google Reviews. Higher review count + higher rating = lower cost per lead and better placement.
Direct Referrals (Systemized): Relying on "hope" is tough, but systemizing works. Give existing customers a clear reason to refer you… like a double-sided discount ($100 off their next service and $100 off their friend's first job).
People respond most to social proof + fast response times. Build up your Google Reviews automatically through job completion, run GLSA attached to that profile, build a rockstar website to rank on AI search, and deliver top-tier service so your happy clients do the selling for you.
