Are You Selling Your Service… or Selling the Experience?
Customers have more choices than ever. Sometimes the difference isn’t just the service you provide, but how you make people feel from the first interaction to the final follow-up. What are some ways your business creates an experience that keeps customers coming back?If Someone Gave You $1,000 for Business Tools, Where Would You Spend It?
Imagine you had $1,000 to invest back into your business tomorrow. Would you spend it on software, equipment, marketing, automation, training, or something else? What investment would create the biggest return for your business?How early is too early to start servicing a customer?
This came up for me because summer routes can get brutal. When temperatures are pushing 95 to 100 degrees, I don’t want my team out in the hottest part of the day if it can be avoided. In our line of work, the job is outside. It’s physical. There’s no shade in a lot of backyards. The heat wears people down fast. So my general opinion is this: If the sun is up, visibility is good, and the technician can clearly see the yard, then it’s reasonable to start service. For pet waste removal, that means we can see the ground, see the waste, safely walk the property, check gates, read yard conditions, and do the job to our standard. I don’t think the clock alone should decide whether it’s “too early.” The bigger question is whether the customer has been properly prepared for how your service operates. If a customer thinks you’re coming between 10 AM and noon, and you show up at 6:30 AM, that’s going to feel wrong to them. If your onboarding explains that service may begin early during summer months, especially to protect technicians from extreme heat, then the expectation is different. Communication is what makes the difference. For us, this is why customer expectations matter so much. You can’t surprise people with an early arrival and then act like they should have known. They need to know upfront: what your service window is whether you give exact arrival times how much notice they get before arrival what happens if dogs are outside what happens if gates are locked why summer routes may start earlier how you handle extreme heat days I’m a big believer in the on-the-way message. If the customer gets a reasonable heads-up before arrival, they can bring dogs inside, unlock the gate, or prepare for the visit. That message matters even more when service starts early. The goal is not to sneak onto a property before people are awake. It is to run the route safely, protect the team, and still give customers enough communication to feel respected. There’s also a real operations side to this. If you wait until late morning to start every summer route, the team may end up doing the hardest part of the day in the worst heat. That can affect: speed morale safety quality callbacks employee retention A customer may prefer a later visit. But the business also has to protect the people doing the work. If we can safely complete a yard at 7 AM instead of 2 PM on a 100-degree day, that’s usually better for the technician and the route. The key is making sure your policy is clear before it becomes a problem. For example: “During summer months, our team may begin routes earlier in the day to avoid extreme heat. You’ll still receive an on-the-way message before arrival so dogs can be secured and gates can be accessible.” That one line can prevent a lot of confusion. This is another example of something that feels small until the business grows. When you’re solo, you can adjust everything manually. Once you have a team, policies matter more. You need a standard that protects the customer, the technician, and the route. How early is too early for your team to start work? And do your customers know your summer service window before the appointment happens?
💡FEATURE REQUEST: Price Increases in Products & Services List
Do you increase prices for ongoing customers? Do you know how long it takes me to increase my prices for 700 ongoing clients in my cleaning business? Whether you increase your prices on an annual basis or just as needed in these unpredictable times, it would be easier to make these changes en masse in the Products and Services tab! How would it work? When editing a product or service line item in the Products & Services List, there should be an option to carry that modification over to any existing Jobs that have that line item on it. Currently, this would only update for new jobs created, but I'd love to see a little pop-up that says, "Would you like to change the price for existing Jobs with this line item? Yes/No" Use Case Example: Because I am in the cleaning industry, it will be my primary use case. Let's say you have a minimum price that every client's rate will be at or above. When you create a new job for a recurring customer, you add a line item titled "Minimum Rate + current year," like for 2020: "Minimum Rate 2020," which is $150. You also add another line item based on how your pricing model is set up - in this case, I will use a simple one: "Small House" for $10 "Medium House" for $30 "Large House" for $50 When it's time for your prices to increase, consider the following options: you could decide to raise prices only for people with large houses and keep your minimum rate the same, or you may want to increase the cost for clients who have been with you for more than 5 years. Instead of making this change one client at a time and trying to sort through who the change applies to, I could go to the Products and Services List and find the specific line item I want to modify. Then, I could edit the price in there! Ta Da! You've raised your prices! Why should Jobber care? This would be huge for any business industry that has recurring clients. ServiceTitan, Housecall Pro, and other competitors already have this feature. I have found other threads that mention something like this or frustrations with how to go about raising prices. This would allow businesses that only see customers once or twice a year to set up their customers as recurring with one Job, saving them a lot of time and effort as well. You'd have at least one very loyal customer in me! I've spoken to two support agents who thought this was a simple but fantastic idea! My next price increase is in June, and I'd love you guys if you saved me weeks worth of work in a single click 🤞🙏 QUESTIONS, COMMENTS, FEEDBACK, AND MORE USE CASES WELCOME!!
