How's everyone creating social content without it eating up their workday?
What’s your go-to setup for capturing social media content these days? Also curious about which apps or tools people are using for filming, editing, organizing, or posting content consistently. In this episode of Masters of Home Service, PhilRisher​ and Hunter Patrick (Dumpire​) share tips on creating social media content, including: The easiest types of video content to shoot DIY social media tools any service pro can use Why focusing on local content matters more than going viral Want to put these tips into action? Download our weekly social media plan for this episode. Never miss an episode of Masters of Home Service. Subscribe on Apple, Spotify, or wherever you get your podcasts.
How active are you on your social media?
I wonder how active other business owners are on social media, and if there are any cases where a majority of leads are generated through it? How active do you have to be to make that a viable source of leads coming in? What content are you posting? Are you using other apps to edit and create posts?Is anyone else using Homestars? What has your experience been like?
I have been using Homestars and I must say, it has generated me a lot of calls. I would say it's bringing in about 80% of my business right now. I took a lot of time to perfect my profile and always ask for reviews and that has really paid off. A lot of people have said the reason they requested or hired me was because of my profile and reviews. My only issue with them is tire kickers and dead leads. People who post a job then shortlist you and don't respond, shortlist multiple pros or people who are "just looking". I wish they had more of a guarantee or verification system. Also getting a refund used to be a lot easier, but they changed their system to make it harder. Is anyone else using Homestars? Any tips or tricks on how to succeed better on there? If anyone is interested in it but has questions, feel free to DM me or reply here for my advise also!Does your website focus on SEO keywords or a compelling hero message?
Hi all, I'm curious to hear from other business owners about the copy on their website. Are you strictly focused on having headers and titles on your webpages that are SEO strong/that relate to what people would be searching? For example, "Best plumber in Miami" Or are do you use hero messages about what you're actually solving / the outcome / trust For example, "Plumbing problems are stressful. We make fixing them easy." Has anyone A/B tested headlines like these? Which are more successful? My website is set up like the first bullet point, but I feel like I should lean more into the hero messages. Thoughts? Thanks in advance! Sarah
How to market a well known product for a not-so-well-known use?
We have a ceramic coating company and we are branching into Home Services, a relatively untapped market, but ceramic coating has been so well known for vehicles we're trying to change the popular opinion that it's actually fantastic for home care as well. Windows, pool glass, shower glass -- it performs SO WELL! How can we showcase this?Google Ads vs LSA — how is everyone actually using these?
Here's where I'm at: I run both Google Ads and Local Services Ads (LSA) for my business. On paper, that sounds like I've got it figured out. In practice, it feels a bit like throwing money at two different machines and hoping one of them spits out jobs. I don't always know which one a new customer came from, and I'm honestly not confident my settings on either are dialed in the way they should be. Obviously the LSA is something I pay for on an individual basis. I just feel like I never get any jobs out of these. Does this hurt me to kill these ads all together? Then google ads I have no idea. I feel like I get a lot of leads from google in general but I don't know how much of that is my website vs the ads. How do you guys approach these?
