Google Ads vs LSA — how is everyone actually using these?
Here's where I'm at: I run both Google Ads and Local Services Ads (LSA) for my business. On paper, that sounds like I've got it figured out. In practice, it feels a bit like throwing money at two different machines and hoping one of them spits out jobs. I don't always know which one a new customer came from, and I'm honestly not confident my settings on either are dialed in the way they should be. Obviously the LSA is something I pay for on an individual basis. I just feel like I never get any jobs out of these. Does this hurt me to kill these ads all together? Then google ads I have no idea. I feel like I get a lot of leads from google in general but I don't know how much of that is my website vs the ads. How do you guys approach these?What information did you get from you Google Profile review?
First off thank you Jobber and Phil for doing this. What an amazing thing for you guys to do for us. For those of you who got a review, what did you learn about your profile to strengthen it? I hope we can all compile here and we can all read through and make our GBP that much stronger! I learned that I for sure need more photos on there and I need to link my social media pages.
What are the best ways to market a cabinet painting business on a budget?
For years I have relied on mostly flyers and word of mouth for my general interior/exterior paint contracting business, I'm starting another off-shoit company to specialize in cabinet painting, given the more specific nature of my targeting is there more efficient ways to advertise my services and grow my brand while being somewhat cost efficient?Has anyone landed a customer from showing up in an AI search result?
If you've gotten a new customer after showing up in AI search tools like ChatGPT, what do you think is driving it? Your 5-star reviews? Your site? Something else? In this episode of Masters of Home Service, PhilRisher talks about: How AI search decides which service companies to recommend The 7 steps to rank higher in AI search Why your content and online presence matter more than ever Want to put these tips into action? Download the 7-step AI search checklist for this episode. Never miss an episode of Masters of Home Service. Subscribe on Apple, Spotify, or wherever you get your podcasts.
Marketing for a Growing Landscaping Company (When You’re Still Wearing All the Hats)
For those running small-to-mid size landscaping companies (especially maintenance-heavy businesses), how are you handling marketing as you grow? I’ve been managing ours in-house due to my convenient design background, but between operations and crew management it’s becoming unsustainable—especially when it comes to SEO and lead generation for higher-value projects (which I have less experience with) Are you outsourcing to a freelancer/agency, or hiring in-house? And at what point did that investment start to make sense for you? Do you have any recommendations for Canadian companies?
What are you doing right now to make the phone ring for your business?
what is your go to advertisements or sales tactics to get lead generation? We have been in business for over 17 years now servicing the Tampa bay area and this year has hit us the hardest. I am an isa certified arborist and I do engage in networking and community events but despite our best efforts we are still experiencing a lack of leads. I don't want to just throw money at the wall but we are running out of options. what are some things that are working for you?What to do when business gets slow?
What would you add? Here are 10 things you can do when business gets slow to help drive more business: Call past clients. Cheapest client to acquire but most overlooked. Send out monthly newsletters that have nothing to do with sales. Just connect. Relationships are the goal. Send out handwritten cards to past clients with a $5 Gift Card for coffee. Create raving fans who market your business for you! Hit the street. Get door hangers and go door to door. Get your team to join you! Double down on networking relationships. Schedule a meeting every day with a different referral partner. Don’t cut back on marketing. Cut down on other areas but never marketing. Double down on marketing when others are pulling back. Negotiate costs with vendors instead. See how partnerships could lower costs or help cover costs…for example providing co-branded marketing material. Be disciplined and active on social media and community pages. Low hanging fruit. Serve. Givers gain. Give your time, your expertise, and resources and it will come back to you. Communicate with your team. Let them know what they can do to help. Don’t suffer in silence…before it’s too late. Start a service contract that keeps you top of mind with your clients all year and generates reoccurring revenue. LEARN. IMPLEMENT. TAKE MASSIVE ACTION! 😎🤙🏼
