4 Overlooked Sales & Marketing Techniques! *They all have to do with appearance.
I am posting this because it might be overlooked due to being pretty foundational but newer people to business might not know. If you are new to business, you are actually skilled at what you do, but business just isn't taking off, then read this. If you get offended easily, then don't continue. However, if you really want to grow and improve yourself, then read on. Appearance - This is going to take some serious ability to be self-aware and evaluate yourself for growth. Some people might not want to bring this up because "just do you" is a cultural norm now, but the reality is that people are going to judge your appearance before they ever hear a word you say. We might want to assume people will overlook appearance but they might not and we just have to understand that is a reality no matter how we feel about it. Here are a few things to consider: Professional Attire - If you are the owner of your business and you are trying to sell your services you shouldn't show up to sell the way you would to just any other casual occasion, or to do labor. Step it up. Wear nice shoes, slacks, and a collard shirt, or button up shirt. Make sure your clothes are neat, clean, and not a wrinkled mess with stains. Hygiene - Make sure you have decent hair cut and don't look like you just crawled out of bed. If you have beard make sure it is well groomed. Wear deodorant and make sure you smell nice. Make sure your breath smells good too. Keep gum or mints in your vehicle. Piercings & Tattoos - I personally hire guys/gals and I don't personally care about piercings or tattoos but our customers might. Just take that into consideration and make an attempt to cover them if you see that this could be a factor in certain sales situations. Weight/Personal Care - This one could get some hate but its just real. I'm not even 100% where I want to be with this one. Here is the reality... being healthy and in shape takes discipline. When you show up as someone who is in shape and not overweight it communicates something without using words. It communicates discipline. People want to hire people who are disciplined and do what they say they will. When you look good, then you don't even have to say you are a disciplined and consistent person because your presence communicates it. You will also show up into rooms with more confidence which will help tremendously when selling. Language - you may cuss like a sailor and that is fine. But when you are in a sales situation air on the side of caution and clean up your speech. Speak professionally and never bring up politics or religion. Vehicle - Make sure your vehicles are clean and organized. I don't care what you say. People will judge you based on your vehicle. That is just the culture we live in. I'm not saying you have to polish your work truck but make sure it is clean and organized. If you have papers covering your dash board, fast food that is a month old shoved in the dash, and bottle, cans, and other trash falling out of the floor board when you open the door, then do better. Have a place for your tools and equipment and keep them clean and organized on your vehicle. Website - Your website is going to make a big impression on your customers. How you do one thing is how you do everything to your clients. If your website is unprofessional, messy, unorganized, and confusing then your clients might think that you are all those things. Take time, or money to invest into having a nice website. Social Media - If you are not present on social media (personally or professionally) and posting professional looking content, then you are communicating something to your client. You could be communicating that you aren't active, you aren't truly professional, or if your content is low quality...clients might view you as being cheap or low quality. Business Practices - This is such a simple concept. Have professional business practices and standards. Answer your phone. Show up when you say you will. Do what you say you will do. Be organized and clean. You can ignore all of these little things if you think they aren't important but I can promise you if you are letting your offense of any of these things keep you from doing them, or giving them attention then that is probably part of why you aren't growing. I promise you that companies that are growing and doing big things take all of these things into consideration and constantly try to improve them. Make excuses for yourself, or start making changes. This is all part of your brand. You want a better brand, then make yourself better. Raise the standard. Always be improving and evaluating. Make it easy to refer your business because your professional standards are so high and seen by all that make contact with you. Never get complacent and satisfied always find ways to improve. When you do this be ready for the new opportunities that will come your way!
Are there any car detailers on Jobber?
Hello Jobber community, I’m Zane Smith, a 21-year-old business owner based in Broward County, Florida, and co-owner of Spray Wipe Wash alongside my partner, Niwangee Nicolas (22). We run a luxury vehicle detailing company built around dealership-level standards. Over the past six years, I’ve specialized in detailing Mercedes-Benz, Porsche, Lamborghini, and other high-end and exotic brands, working directly with those dealerships. That experience shaped how we operate Spray Wipe Wash today—every vehicle gets treated like it’s sitting on a showroom floor, not in a driveway. While our core focus is luxury automotive detailing, we’re actively expanding into boat, plane, and residential detailing to offer a full premium care experience for our clients’ entire portfolio of assets.We’re new to Jobber and I’ve noticed there aren’t many car detailing companies on here, so I’m excited to connect with other owners, share ideas, and grow alongside a community that takes their business as seriously as we do.What to do when business gets slow?
What would you add? Here are 10 things you can do when business gets slow to help drive more business: Call past clients. Cheapest client to acquire but most overlooked. Send out monthly newsletters that have nothing to do with sales. Just connect. Relationships are the goal. Send out handwritten cards to past clients with a $5 Gift Card for coffee. Create raving fans who market your business for you! Hit the street. Get door hangers and go door to door. Get your team to join you! Double down on networking relationships. Schedule a meeting every day with a different referral partner. Don’t cut back on marketing. Cut down on other areas but never marketing. Double down on marketing when others are pulling back. Negotiate costs with vendors instead. See how partnerships could lower costs or help cover costs…for example providing co-branded marketing material. Be disciplined and active on social media and community pages. Low hanging fruit. Serve. Givers gain. Give your time, your expertise, and resources and it will come back to you. Communicate with your team. Let them know what they can do to help. Don’t suffer in silence…before it’s too late. Start a service contract that keeps you top of mind with your clients all year and generates reoccurring revenue. LEARN. IMPLEMENT. TAKE MASSIVE ACTION! 😎🤙🏼Growth
I run multiple seasonal businesses, Christmas Lighting for an example. In jobber can you run multiple companies, same customer base in the same account? After each holiday season, I am downgrading my account and living off the revenue produced throughout the whole summer. I provide any home base service and I’m shooting myself in the foot by not providing or hiring during the spring and summer monthsCustomer Q: Will our SEO rankings "start over" if we move [our website] over to Jobber?
Jobber websites are designed to cover the essentials—branding, mobile-responsive design, on-page SEO, schema, automatic sitemaps, and multiple pages. Most home service businesses find that’s enough to rank locally. SEO keywords: Jobber recommends optimal keywords and service pages based on your specific business and industry. You can approve the recommended keywords, or add your own. SEO settings: You can customize website meta tags to target keywords that rank high in your service areas. Technical SEO: Technical SEO is baked into Jobber websites to ensure fast load speed. Structured data and automatic alt texts increase search engine discoverability. To best replicate the SEO from your current website, we recommend doing an careful audit of your website content and recreate it on your new Jobber website as closely as possible.Customer Q: How will the Jobber website differ from a paid vendor? Will the...
Q: How will the Jobber website differ from a paid vendor? Will the connection and exposure of being seen through Google change? A: Jobber websites are designed to cover the essentials—branding, mobile-responsive design, on-page SEO, schema, automatic sitemaps, and multiple pages. Most home service businesses find that’s enough to rank locally, eliminating the monthly maintenance cost of an agency without sacrificing visibility in Google search results. If your vendor provides advanced services such as complex backlink outreach, in-depth content marketing strategy—and you see clear ROI from that—then you may find value in keeping them in parallel. Alternatively, ask them to layer their expertise onto your new Jobber website (they can access the same editor).
Pro Website
We are about to venture into creating a refresh to our main website to enhance residential and commercial cleaning services & improve local SEO. With the Pro Website ability from Jobber, do we still need a separate stand-alone site? Or is the Jobber site serve more as a supplemental mini-site?Customer Q: For the new website is the SEO automatic or do we get work on the SEO ourselves
When creating your website, Jobber will recommend service pages and keywords for SEO best practices. You can accept those recommendations, or make whatever changes you'd like. Jobber will then automatically generate website pages and content for you following those SEO settings.Customer Q: Can I use Jobber website to optimize my current website or is it just for new ones?
The new website features are only available on websites created through Jobber. Once you publish your Jobber website, you can connect your custom domain so that visitors to that URL will be directed to your new Jobber website instead.
