Do you put on an annual customer appreciation dinner/event for your customers? Maybe a cookout, or a dinner at a nice restaurant? I am thinking of doing this to engage with clients and build even better relationships for the purpose of repeat work and referrals. If your company is doing this, or has done this please share your feedback.
Yes! We host a couple dinners a year for property managers. All about relationships!
Could you share more details on what that looks like? Is it a catered event, or you just take them to a restaurant? What is your average attendance and how do you go about marketing the dinner etc.?
We have done it many different ways. Some we did a fun activity like the go kart track with food and drink package. Other times we have gone to nice resuatants and had about 12 people. I usually talk to the regional managers we set a date and time and then I create a graphic for them to share with their team to RSVP.
We are considering partnering with BBB and hosting an event in our facility as we do have a training center for cleaners. I would love to do it with my Chamber of Commerce as well but we are too small.
we do have a training center for cleaners
I would like to know more about this. Can you make a post about this center and your process for training?
You can check it out at http://www.cleaniq.ca
We have a 5 day training plan. First day is in the office going through our video tranining. Then 4 days in the field with our trainers. We start with cleaning supplies, equipment, processes, then cleaning - bathrooms, dusting, kitchen, vacuuming and moping.
...following
We reached out to the property managers in our area about this, but they decided not to participate, mentioning it would be a 'conflict of interest.'
What industry are you in?
Landscaping, maintenance, arborist, landscape pest control.
Property managers do not want to show favoritism to one contractor over the other. In their eyes it can skew the bidding process.
