Forum Discussion

RichardM's avatar
RichardM
Contributor 4
21 days ago

Keep it flowin' - Sales Pipeline

Every dedicated small business owner understands the crucial role of continually introducing new prospects into their sales pipeline. Without a steady influx of potential customers, achieving long-term growth and success becomes quite a challenge. 

The good news? There’s a myriad of tactics to keep that sales pipeline overflowing. The not-so-great news is that many entrepreneurs fall into the trap of seeking that elusive, magic solution that’ll fill their pipeline effortlessly.

The reality is that those on the hunt for a 'magic bullet' will soon discover that it simply doesn’t exist. While various marketing strategies can undoubtedly attract large volumes of new leads, depending on just one method is a gamble you can't afford to take. 

“I need 20 new customers. What should I do?” 

The mindset you should adopt for your marketing approach is to avoid relying on a single thing. Relying on a single method to unleash a torrent of new business is unrealistic. To drive significant growth, it’s essential to implement a range of marketing strategies simultaneously. 

Consider these various tactics that you can deploy simultaneously:

  • Sending out direct mail sales letters or postcards
  • Posting on Social Feeds like Facebook, Instagram, etc.
  • Get reviews on Google and respond to them
  • Placing ads in local online directories 
  • Utilizing an online phone directory listing
  • Displaying signs/billboards in strategic locations
  • Encouraging existing customers to refer friends
  • Networking at local events or within relevant associations
  • Establishing joint venture partnerships with similar, non-competing businesses
  • Driving website traffic through SEO, PPC, and article submissions
  • Crafting and distributing press releases to pertinent news outlets (this method still works well for SEO)
  • ...and of course, using Jobber Campaigns!

As you can see, each of these strategies can work alongside one another. Implementing one won’t diminish the impact of another; in fact, using multiple methods can enhance their effectiveness.

It takes 7 exposures to a marketing message 
before a potential customer makes a purchase

By employing as many of these methods as you can, you’ll increase the number of exposures, thereby speeding up the buying cycle. 

So, as you strive to elevate your business, reflect on the variety of marketing methods you’re utilizing. 

How do you market your company? What has worked for you and what hasn't?

advertising
branding
campaigns
digital marketing strategies
email marketing
how to grow your business
lead gen
printed marketing
reviews
social media marketing

2 Replies

  • rebecca's avatar
    rebecca
    Jobber Community Team
    21 days ago

    "It takes 7 exposures to a marketing message" is such a great insight and reminder to repeat messaging and drive your message out across several different channels/tactics, like some of the ones you highlight here! Do you have a favorite tactic that always delivers results? 

    • RichardM's avatar
      RichardM
      Contributor 4
      20 days ago

      This day and age, a solid online presence is a huge part of driving new sales. Having a easy to navigate an informative website, positive Google reviews, an easy to find Google listing, and a social media following that will share your content, will put you at the front of the pack. 

      And then I followed these tactics up with good vehicle signage, billboards, and print media. 

      We've ran radio ads in the past as well. But with the majority of the public listening to Spotify, podcasts, and other audio streaming platforms, local radio advertisement was expensive for the return.

      Billboards are probably my favorite form of advertising. It adds a creative itch for me that I need to scratch. The trick with billboards is you need to commit to at least 12 months. Make sure it's put in your target market or where your target market is driving. They will see that billboard every single day for an entire year. And then when they see your truck drive by with the same branding or a Facebook post someone shared with your company name and logo it will finally complete that marketing circle.