Forum Discussion

CHY's avatar
CHY
Contributor 2
6 days ago

Marketing for a Growing Landscaping Company (When You’re Still Wearing All the Hats)

For those running small-to-mid size landscaping companies (especially maintenance-heavy businesses), how are you handling marketing as you grow?

I’ve been managing ours in-house due to my convenient design background, but between operations and crew management it’s becoming unsustainable—especially when it comes to SEO and lead generation for higher-value projects (which I have less experience with)

Are you outsourcing to a freelancer/agency, or hiring in-house? And at what point did that investment start to make sense for you? Do you have any recommendations for Canadian companies? 

branding
campaigns
digital marketing strategies
email marketing
landscaping
lawn care
printed marketing
property maintenance
seo
social media marketing

1 Reply

  • HUGEHandyman's avatar
    HUGEHandyman
    Jobber Ambassador
    2 days ago

    I'm not a landscaper but I do have a higher ticket average so I understand a little bit about what it takes to get those higher value jobs. When you are looking at outsourcing there's a couple things to consider:

    • I hear a lot of contractors try to hand off marketing to an agency and them wasting a lot of money doing it. The marketing companies will charge a premium for results that COULD occur months down the road so it becomes hard to evaluate and an expensive lesson to learn.
    • Marketing is one of those things you should try to learn which means you'll need to free up some time which will probably have to come from one of the other hats you are wearing. Not knowing anything about your business, maybe look at promoting someone from your existing crew to help you manage crews and free you up.
    • I've always liked doing things that help build the infrastructure of your website to help SEO rather than paying someone to manage it. A couple really good podcasts on this:

      Contractor evolution:   https://open.spotify.com/episode/5ef56HPWgbsgw99L39oFDo?si=_vIO9-xdRXiNO0B8MOnQ8A

      Jobber Podcast:  

      https://open.spotify.com/episode/7MODGlDZ9Pp9L3Yyo41m1K?si=HeRwW0HhSpGMsn-7pzoQnQ

    You could probably pay someone to do these things for your website. 

    • You also need to evaluate your intake methods if you are going to dumb a bunch of money in to this project. You don't want to waste the good leads so you need to have some sales funnels set up so when the leads come in you are addressing them quickly. 

    Not sure if any of that helped or made it more confusing but just my opinion!!