Building a pressure washing business with sweat equity. I've been leaving flyers and tear aways at local businesses. About to post some on local Facebook groups, is there any additional advice for adding customers but keeping it local and personal. I am hoping to build a locally recognized company... patriot Pressure Washing, PPW!
I have Been in business for 13 years (Mr. Bubbles Power Washing) and I think the best strategy for new people coming in is 2 fold: first you have to have an optimized GMB page with lots SEO and keyword friendly posts. Lots of things you can do here, post pictures, answer reviews properly and above everything else, stay consistent; second, make sure you establish a solid, boots on the ground marketing strategy for your company: yard signs, professional uniforms, postcards and marketing on your vehicle would be a good start. Reach out if you need help!
I'm in the prepping stage of starting my own power washing company. I think if your also able to shop small in your area, those other small business will know about you and support you. See if you have a local print shop in your city that you can get business cards or door hangars from. Just an idea. I think social media, especially Facebook can really help. At least that's My mindset as I prepare.
Guess I've been low on my community groups. I'm going to start seeking out more, my online presence has been lacking! Thank you
This is my 21st year own a pressure washing business. You're off to a good start by using sweat equity and hitting the streets with flyers and tear-aways. To keep building local and personal connections, expand your reach by posting in local Facebook groups, not just advertising, but offering value, engaging in comments, and showing before-and-after photos. Set up a Google Business Profile right away and start collecting detailed 5-star reviews from happy customers to boost local search visibility. Build referral relationships with other trades that have similar clients, who can send consistent business your way. Brand everything from your vehicle to your shirts to establish recognition and trust. Make sure you invest in a website and SEO. After each job, flyer 20–30 nearby homes with a “We Just Cleaned Your Neighbor’s Property” message. You can also tap into local networking groups to connect and get your name out there. Keep stacking those wins, stay consistent, and you’ll build a locally recognized brand the community trusts. Check out TheProcessCEO
I have been trying local Facebook groups with little success so far. I do need to request for some reviews on my Google business. I'm trying to spread brand awareness but I've been financially limited so far. Lawn signs and shirts are next on my list. Any other advice is greatly appreciated.
On FB: Join every single town page in your service area. This time of year especially people are posting looking for our services. I'm in close to 100 local town pages and seeing 10+ requests a day. Make sure your response shows some value, example we try to leverage our 800+ Google reviews.
We see a better ROI on direct mail marketing. Higher end clients should be presented with a professional letter recommending your service to the area. Id include you do a lot of work in their general area and will be in the area for the next few weeks. be professional, short and provide a quality letter.
Super relevant and appreciated advice! I've been trying to spread awareness and this approach seems like a smart move.
Thank you
Door hangers in high end neighborhoods, Suggest soft wash on roofs to get rid of moss. And do the copper treatment on peak
