What marketing should a new home service business focus on first?

Agree with everything above from Tobensen​ .  I also started connecting with realtors, first a friend, then a few others.  Being able to service home owners before they move in or before they sell is pretty nice.

clark4991​ 

Honestly, don't try to do everything at once. That's the trap most new home service businesses fall into.
Here are some recommendations:

• Google Business Profile first. When someone's toilet is leaking, they're not on Instagram; they're Googling "near me." Set it up, add real photos, and fill in your service area. It's free, and it works.
• Get your first 5 reviews before you spend a dollar on ads. Text every customer a direct review link the same day you finish the job. Nobody trusts a business with zero reviews, no matter how good the work is.
• Your truck is a billboard. Magnetic signs or a simple wrap get eyes on your brand every time you drive through a neighborhood. Don't underestimate it.
• Show up on Nextdoor and local Facebook groups. Not to sell, just to help. Answer questions, give advice, and be useful. When someone asks for a recommendation, your name will come up.
• Start a referral program from day one. A small discount or gift card for referrals builds word of mouth faster than any paid ad.

Ads can wait. Get the foundation right first.

I would refocus on creative and relatable content as well as attending networking events to meet as many people as you can. I have a marketing consulting firm so if you need any help, feel free to reach out!

Hey Clark! Congrats on starting your home service business
Check out these threads. I found a few that you might be interested in!

Effective Marketing Campaigns?

What's everyone doing for marketing right now? How do you market your business?

Postcard marketing

Your Best Marketing Ideas!

There are several more posts like these. I recommend using the search function and looking up keywords like "marketing". Good luck!