Your Best Marketing Ideas!

For a business with a lot of recurring services, like lawn mowing - some of the old standbys are still working for us! 

• 9-arounds: We have a simple doorhanger with a $20 off your first month coupon code at the bottom.  We had these printed and when one member of the team is finishing up blowing at the house, another member of the team puts a door hanger on two houses on either side of the house we're servicing and then 5 across the street.  Our team then gets a bonus for each new customer they're signing up.   The key to recurring work is to build route density and this is a great way to do that.  Investment was about $100 for 1000 door hangers. 
• Truck branding.  Our trucks/trailers are Bright Orange, as are our shirts and with decals on the truck/trailer that keep it simple.  Our name, phone number, website.  This prompts neighbors to call and get service if we're in the neighborhood.  Investment to do that was between $500-$800 all in.  
• Building Reviews/Google my business:  I feel that this is HANDS DOWN one of the best marketing tools you have in your arsenal.  The more reviews you have, the higher you place on Google's search.  If you incorporate it into your processes (we use Nicejob and Jobber's review tools) the reviews continue to grow with very little effort on your part. 
• Relationship Building - we all have those clients that stay posting in the Facebook community groups.  By building relationships with some of these clients - whether it's with a quick phone call to thank them for their review, or responding promptly to concerns - it makes a difference.  We note in the clients accounts things like Dogs names/kids name/spouse name so when we're making phone calls to clients, we can mention things that we've learned about them from previous conversations.  Then when someone in the community group is asking, "Who's the go-to for Lawn service?" they're in that group, saying "You should go with my company! They're amazing and really care about their clients!"