We started in 2020 with Home Advisor, the year before it became a really dishonest run business. This year, since implementing the Jobber review request, we have accumulated over 100 five star reviews! We have homeowners call and mention it. I have to tell them met husband, the owner and operator, hopes to get a bad review or two because our 130+ five star reviews look fake/bought! They are all legit. I myself was a bartender for 20 years, so customer service is my jam - I will talk to old people on the phone for 45 minutes if they want to keep talking about their life...
So, this year we were able to cut the cord with Google Local Ads, Google Pay Per Click Ads, and a company that would write random (terrible) updates on our Google Business page. I was also doing ads on Nextdoor that we did not do at all this year. We are probably saving about $3,000 a month now that we are in year 4 and have a good word of mouth, and good website built.