1,000+ Google reviews in a year? Phil Risher shares his secrets
PhilRisher went from 36 to 1,000+ Google reviews in 12 months by gamifying the process and building a team-first review culture. Hit play below to learn how he did it, and how you can too 👇 🤔 Question for you: What tricks, scripts, or tools have helped you get more Google reviews? Anything you’ve tried that didn’t work? Never miss an episode of Masters of Home Service. Subscribe on Apple, Spotify, or wherever you get your podcasts.
What is the biggest bottleneck for you as a blue collar trade owner?
Hey what's up if we've never met, my name is Jeff aka "The 360 Electrician" or @the360electrician on all social media. I coach over 1000 electrical contracting and blue collar businesses and have been a Jobber ambassador for well over 2 years now. I run 2 electrical contracting companies for the past 20 years. I'm located in California and Montana, so you better believe I have the experience to help anyone from 0 to 360. After talking to hundreds of you in my 8 week contractor playbook course, time and time again the topic of the "unknown" comes up. Most of you want to grow your business, you are booked solid, you know there is a shortage in the trades but the unknown of being the "boss" is what holding you back. I have 3 tips that may help you with this and I hope you will reach out if you have any questions or need a more comprehensive hiring system. Hire before you need to hire - Don't wait till it's too late. If you know you need help start looking NOW! Otherwise you hire out of desperation and trust me, that's a recipe for disaster. Make sure you aren't hiring to fill a spot, but rather to buy back your time. This is based on the best seller from Dan Martell "Buy Back Your Time". When you can step away from the tools, you change the game as far as your business goes. You can hire anyone qualified to cut the grass, or install an electrical panel, you can't just hire anyone to run your business and take care of the finances taxes etc. Freeing up your time is PRIORITY 1 so you can grow. Own the trains don't run the trains. Hire 24/7 always hire better, more qualified employees. Make sure you have a Win-Win / profit sharing system in place and you will keep employees longer and happier. Constantly losing good employees takes time to retrain and trust so don't lose good people, reward them to stay. Need more tips, check out what we offer at http://www.The360Electrician.com and you can always email me at mailto:jeff@the360electrician.comHave you ever landed a big job from a single email?
Email came up in a big way in this episode of Masters of Home Service. Phil Risher and Stephen Jobe joined Adam and dug into why most pros are leaving money on the table by not emailing their client list often enough. Stephen even shared how one candid email pulled in $93K in revenue! Have you ever landed a big job from a single email blast? We’d love to hear about it below👇 Never miss an episode of Masters of Home Service. Subscribe on Apple, Spotify, or wherever you get your podcasts.Podcast discussion: Texted an old quote list and closed $100K
Do you have any thoughts, stories, or feedback after listening to the episode? Comment below what stood out to you most! 👀 🌟 Do you get better responses from text messages or emails when following up with leads? Why do you think one works better for your clients? 🌟 How long do you usually wait before following up on a quote? Have you found a ‘sweet spot’ for getting replies without being pushy? Episode Overview What if the fastest way to land new work was hiding in your old quote list? Daniel Dixon, CEO of SendJim, texted 270 leads who never followed through—and closed $100K in jobs. In this episode of Masters of Home Service, Daniel and host Adam Sylvester break down the follow-up strategy behind that massive win. You’ll learn what to say, when to send it, and why your best next customer might be someone who ghosted you last year. Show Notes: [02:09] What is SendJim, and how does it work for home service pros [02:36] The revenue you’re missing if you’re not texting your list [03:53] How to automate client texts with SendJim and Jobber [06:06] More smart ways to automate your customer texting [06:27] Long-term nurture texts to win back past leads [09:30] The #1 reason your clients forget you after two months [10:00] The best call-to-action to use in your client texts [13:42] What happens when a lead replies to your text [14:03] Should you offer discounts to win back lost quotes? [16:56] How to send mass texts and promote seasonal offers [19:07] How often can you text without annoying your clients [19:49] The texting laws every home service pro needs to know [21:45] Why following up on quotes is your biggest moneymaker [25:10] Clients aren’t ignoring you—they just need reminders [27:07] Why your marketing texts should come from a different number Never miss an episode of Masters of Home Service. Subscribe on Apple, Spotify, or wherever you get your podcasts.
How to SELL as an Electrician - Or are you just taking orders?
Most of us in the trades hate “sales.” The reality is, we are in a reactive market, we just take "orders". We wait for something to break and then we wait on a customer to choose us, out of multiple leads. What i found out, is we are no different from a Mcdonalds cashier. We are not selling, we are taking orders. So how can we change our position? Truth is, it’s not really sales focussed, what we need to do is filter out leads. Here’s the problem: We don’t get calls because people “want” us. We get calls when something is broken. That makes us reactive, not proactive. By the time they call, they’re already stressed, shopping around, or treating it like ordering a Big Mac. Even if we push maintenance packages, most customers see it as a luxury or “insurance,” not a need. So where does that leave us? Frustrated, stuck, and thinking we’re bad at sales. But that’s why I built out these Contractor’s Blueprint to sales, and we been testing it on instagram LIVE and youtube. Whats needed as Contractors: A way to filter out problem customers before they waste your time. A process that shows respect, builds trust, and educates. Actual sales scripts that help you respond when they hit you with “I need to talk to my spouse” or “that’s out of budget.” It’s about filtering who’s a real customer and who’s not. I want to hear from you, what’s your biggest challenge when it comes to sales as a blue-collar service provider?
I need a virtual assistant to help my team.
Over the years with my experience in managing property's. The importance of a team keeps growing, currently the work is massively challenging. I thought of looking out for someone who's going to work from home and assist my team manage and control demand while we use the jobber.What 50+ Free Social Media Audits Taught Us About Small Business Marketing
Over the past week, I had the chance to run free social media audits for dozens of home service businesses inside the Jobber community. While I couldn’t get to every single page (you guys showed up in force!), I did uncover clear patterns that kept repeating. The good news? These are quick wins that almost every small business owner can apply today. So, here are the Top 10 Social Media Lessons from the audits. Plus, a few standout accounts you’ll want to follow for inspiration. 1. Crisp Covers Create First Impressions Your cover image is the online equivalent of a storefront sign - it’s the very first thing people see when they land on your page. And yet, blurry, stretched, or outdated images were the most common issue I found. Facebook cover dimensions should be 820 x 360 pixels (with a safe zone in the center). A clean, branded photo or graphic instantly elevates credibility. Think of it as the first handshake: firm, clear, and confident. 2. Don’t Skip the Service Areas Your “About” and “Intro” sections are prime real estate for local SEO. By simply adding your service areas (towns, neighborhoods, or counties) you make it easier for customers - and algorithms - to know exactly where you work. This one adjustment boosts discoverability without spending a dime. 3. Featured Posts and Albums Are Wasted Space Far too many businesses leave their Featured Posts section empty or don’t use albums to showcase their work. These sections are perfect for: Highlighting your best before-and-after transformations Sharing glowing testimonials Showing off awards, community involvement, or team culture It’s like putting your top projects in the shop window instead of hiding them in the back. 4. AI Copy-Paste Isn’t Enough Yes, AI is a powerful tool. But I saw plenty of accounts posting AI-generated captions word-for-word… and it showed. The tone felt flat, and the posts didn’t match the personality of the business. Take two minutes to edit. Add your own phrasing, humor, or local references. Your brand’s personality is what makes people remember you, not a wall of generic text. And if you want to go further, you can actually train AI to write in your brand’s voice or even build a custom GPT. That’s a bigger strategy for another day, but for now, just make sure your posts sound like you. 5. People Connect With People Logos don’t build relationships, faces do. The businesses with the strongest engagement were the ones where owners and team members showed up in photos or videos. Even a simple behind-the-scenes shot or quick intro video goes a long way toward building trust. 6. Content Should Connect, Not Just Sell If every post is “book now,” you’re missing an opportunity to connect. Your feed should balance: Educational posts (tips, how-tos, insights) Entertaining content (behind the scenes, funny moments, transformations) Promotional posts (specials, booking info, services) That mix builds trust and keeps people coming back between service calls. 7. Consistency Matters More Than Perfection One post every few months won’t cut it. You don’t need to post daily, but even showing up once a week signals to both your audience and the algorithms that you’re active and reliable. Think of consistency as your digital “open sign.” 8. Engagement is Earned, Not Automatic Posting more doesn’t automatically bring more engagement. The trick is to watch what’s already working - whether it’s team photos, before-and-afters, or seasonal tips - and double down on it. Then, experiment with new content in small doses. Over time, you’ll find your formula. 9. Branding is More Than a Logo Your logo is just one piece of your brand. Branding also includes your colors, fonts, tone of voice, and the way your captions make people feel. When all of those elements are consistent, your business becomes instantly recognizable in the feed. 10. Captions Are Your Billboards Every caption is an opportunity to stop someone from scrolling past. A simple, clear, and human opening line can do more than a paragraph of jargon. Don’t underestimate the power of one well-written sentence to grab attention. Bonus: Pages Doing It Right Want inspiration? Check out these businesses that are already winning on social: Verde Cleaning – Clean, modern branding and consistency. Dynamic Heat and Cool – Video storytelling that makes “boring” HVAC exciting. Pete’s Window Washing – Not posting recently, but branding here is top-notch. Premier of Floors – Great mix of project showcases and brand voice. Ealy Construction – Strong visuals and storytelling in their posts. EZ Breezy Air – Professional look, strong service positioning. Closing At the end of the day, you don’t need to overhaul everything at once. Pick one or two of these wins to tackle first. Tighten up your About section. Swap out that blurry cover image. Post a quick selfie with your crew. These quick wins build momentum, and momentum builds a brand. Which one of these will you tackle first?What are you doing for PR?
As business owners we wear many hats. We should have a small PR hat. What are some things you are doing from a public relations standpoint to promote your business? Community sponsorships & Partnerships Human - Interest Stories Press Releases for local publications Charity & Giving Back Local Media & Online Publications Social Media PR
