Free Social Media Audit: Is Your Profile and Content Actually Growing Your Business?
Your social media might look great! But is it actually bringing in leads? Hey 👋 We're Jacqueline and Tanner Hurst, owners of JT Junk Solutions. We've built our own social media presence from the ground up as home service business owners, and we know what it actually takes to turn followers into customers. Check out our pages: IG, FB, YT. From June 10-16, we're reviewing your IG and FB profiles and providing practical feedback from a business growth perspective. 👉 Drop a link to your IG or FB profile and/or a post you've recently shared! We'll give you feedback on: 🌟 Whether your profile is making the right first impression 🌟 If your content is actually speaking to your ideal customer 🌟 What small changes could help you win more work 💡 We'll focus on IG and FB only - drop your link to get started!
Why is is so hard to find advertisement marketing agencies that actually work?
I'm still a fairly small business so I cant afford to try everyone on the market but so far everyone I've tried just kind of sucks at there own job. Now marketing really isn't my forte which is why I'd prefer to just pay someone to do it for me. Here's the problem though. Everyone wants $500-$1200 start up fee + $500-800 monthly fee. I can afford that just fine when my calendar is full but I'm with my 2nd company already and so far both of them are just trash. The first guy was alright but it always took 3 or 4 days to get responses to my messages. My guy I'm using now I'm just closing in on a month of using him; he has a teem of over 10 employees, he's usually vary responsive, and he always has a lot to say about what he's working on. But in 1 month of using him so far I've gotten 10 leads and 4 of them booked. Now for some business models out there that might be fine but for me I need 2 jobs a day to stay busy. So I'm just curious what all of you think about this and if y'all have any advice for me here?How's everyone creating social content without it eating up their workday?
What’s your go-to setup for capturing social media content these days? Also curious about which apps or tools people are using for filming, editing, organizing, or posting content consistently. In this episode of Masters of Home Service, PhilRisher and Hunter Patrick (Dumpire) share tips on creating social media content, including: The easiest types of video content to shoot DIY social media tools any service pro can use Why focusing on local content matters more than going viral Want to put these tips into action? Download our weekly social media plan for this episode. Never miss an episode of Masters of Home Service. Subscribe on Apple, Spotify, or wherever you get your podcasts.
Is creative diversity becoming more important than audience targeting in Meta ads?
Is creative diversity becoming more important than audience targeting in Meta ads? One thing I’ve been thinking about a lot lately with Meta’s newer AI-driven updates is how much the platform rewards creative diversity now. Especially in local service businesses. I’m heading into our slower summer season right now, so instead of relying on 1 or 2 “winning ads,” my strategy is creating a large variety of ads built around: different customer avatars different pain points different levels of awareness different offers different emotional triggers different styles of creative Because the reality is: not every prospect is thinking about your service the same way. One homeowner may care about: convenience saving time not cleaning dog poop in the heat Another may care more about: smell before backyard parties kids stepping in dog poop HOA complaints professionalism and reliability Another may not even realize a service like yours exists yet. And those people should not all see the exact same ad. I think a lot of business owners still try to force Meta into finding customers with targeting alone. My experience lately has been that Meta performs much better when you give it: more creative angles more messaging variations more hooks more formats more customer psychology to work with Then you let the platform test and sort through the combinations. Some ads completely flop. Some get cheap clicks but bad leads. Some unexpectedly resonate with a very specific type of customer. You usually do not know beforehand which ones those will be. That only comes from testing. We’ve had ads I thought would perform terribly end up producing great leads. And ads I thought were guaranteed winners completely die. That’s why I think creative volume matters a lot more now than trying to obsess over finding the “perfect” single ad. Especially during slower seasons when demand naturally drops and you need more angles working simultaneously. How are other business owners are approaching advertising right now? Are you putting more focus into: audience targeting creative testing offers retargeting volume of ads or something else?Personal Phone Number Vs. Business Phone Number?
As I continue growing my cleaning business, I’ve been thinking more about whether it’s better to use my personal phone number or set up a separate business line. Right now, I handle most communication directly, which makes things simple—but I’m starting to see how it can blur boundaries between work and personal life, especially with calls and messages coming in at all hours. I’m curious how others have handled this as they’ve grown. Do you use your personal number for your business, or did you switch to a dedicated business line? If you made the switch, at what point did it feel necessary? Have you noticed a difference in professionalism or client trust with a business number? What systems or apps do you recommend for managing calls, texts, and voicemails efficiently? How do you set boundaries with clients regarding response times or after-hours communication? For those managing a team, how do you handle incoming calls—do you delegate or keep it centralized? I want to make sure I’m building systems that will grow with my business while still staying responsive and professional. Would love to hear what’s worked (and what hasn’t) for you!Is anyone else using Homestars? What has your experience been like?
I have been using Homestars and I must say, it has generated me a lot of calls. I would say it's bringing in about 80% of my business right now. I took a lot of time to perfect my profile and always ask for reviews and that has really paid off. A lot of people have said the reason they requested or hired me was because of my profile and reviews. My only issue with them is tire kickers and dead leads. People who post a job then shortlist you and don't respond, shortlist multiple pros or people who are "just looking". I wish they had more of a guarantee or verification system. Also getting a refund used to be a lot easier, but they changed their system to make it harder. Is anyone else using Homestars? Any tips or tricks on how to succeed better on there? If anyone is interested in it but has questions, feel free to DM me or reply here for my advise also!
What’s Actually Working for Marketing in 2026? 🚜📈
Trying to figure out what actually works for marketing a small service business in 2026 feels like throwing darts blindfolded sometimes. 😅 Facebook boosts? Marketplace? Reels? Before & after photos? Community groups? Google Business? Word of mouth? Door hangers? I run a veteran-owned rural property management company in New Brunswick, Canada, and I’m curious what’s genuinely bringing people, real customers lately — not just likes and views. For the people actually getting calls and booked jobs: • What’s been your most successful marketing approach? • What gives the best ROI for a small budget? • What completely flopped for you? • Are you finding people respond more to personality/branding or straight-up service ads and pricing? Would love to hear real experiences from other small business owners and operators. 🚜🔥
