Anyone using Send Jim or Dope Direct Mail strategies successfully?
I currently spend $1400/ month doing direct mail campaigns through Send JIm. Basically we use most of our credits mailing neighbors after we finish a job. I've seen zero return on this spend. I don't think we've received a single job and it's kind of a high price for something like that. I'm not completely shutting the door on this but is anyone else on here using one of these successfully? Please share your strategies!Ask-an-Expert: FREE Google Business Profile Reviews. Is Your Profile Costing You Jobs?
Your Google Business Profile (GBP) is often the first thing a customer sees, and most of them are losing jobs because of it without even knowing. Hey, I'm Phil Risher, business educator and owner of Phlash Consulting. I've spent years helping home service pros get found on Google and turn profile views into booked jobs, and this week, I'm here to help you do the same. From April 15 - 21, drop your GBP link in the comments, and I'll give you personalized feedback on: What's missing or hurting your visibility Quick wins that can turn more views into real leads How you can optimize your profile with Jobber Not sure if your profile is even the problem? Ask me anything! I'm here all week. Your next customer is already Googling. Let's make sure you show up! 🔻 Please note: Due to the high level of interest in this session, I may not be able to complete every review. I’ll do my best to get through as many as possible, prioritizing those submitted earliest. Thanks for understanding, and thanks for showing up in such a big way! (This post will be closed on April 21 at 5:00 pm MST)Google Ads vs LSA — how is everyone actually using these?
Here's where I'm at: I run both Google Ads and Local Services Ads (LSA) for my business. On paper, that sounds like I've got it figured out. In practice, it feels a bit like throwing money at two different machines and hoping one of them spits out jobs. I don't always know which one a new customer came from, and I'm honestly not confident my settings on either are dialed in the way they should be. Obviously the LSA is something I pay for on an individual basis. I just feel like I never get any jobs out of these. Does this hurt me to kill these ads all together? Then google ads I have no idea. I feel like I get a lot of leads from google in general but I don't know how much of that is my website vs the ads. How do you guys approach these?
What are the best ways to market a cabinet painting business on a budget?
For years I have relied on mostly flyers and word of mouth for my general interior/exterior paint contracting business, I'm starting another off-shoit company to specialize in cabinet painting, given the more specific nature of my targeting is there more efficient ways to advertise my services and grow my brand while being somewhat cost efficient?Has anyone landed a customer from showing up in an AI search result?
If you've gotten a new customer after showing up in AI search tools like ChatGPT, what do you think is driving it? Your 5-star reviews? Your site? Something else? In this episode of Masters of Home Service, PhilRisher​ talks about: How AI search decides which service companies to recommend The 7 steps to rank higher in AI search Why your content and online presence matter more than ever Want to put these tips into action? Download the 7-step AI search checklist for this episode. Never miss an episode of Masters of Home Service. Subscribe on Apple, Spotify, or wherever you get your podcasts.
Has anyone landed a customer from showing up in an AI search result?
If you've gotten a new customer after showing up in a customer's AI search, what do you think is driving it? Your 5-star reviews? Your site? Something else? In this episode of Masters of Home Service, PhilRisher​ talks about: How AI search decides which service companies to recommend The 7 steps to rank higher in AI search Why your content and online presence matter more than ever Want to put these tips into action? Download the 7-step AI search checklist for this episode. Never miss an episode of Masters of Home Service. Subscribe on Apple, Spotify, or wherever you get your podcasts.At what point do you hire an agency?
I'm at the point in my business where I really need to not be doing stuff that I'm not good at and I have enough money to invest in different areas of the business to improve the operations. I'm actually rebranding as well so I'm changing our website then it got me thinking - My old website was good, I put a lot of work in to the back links, SEO optimizing it myself, but it does look a little DIY. I got to thinking, this would be a good time to do it correctly and potentially have a professional do it, and maybe I've been missing out on potential traffic because of the website. Has anyone hired an agency with success? What about failures? What things should I be thinking about when approaching this?
Would You Use This?
Hey, I'm sure we all use the same marketing tools to send to our customers, but to be honest, that's not actually building any sort of relationship. I myself get them and delete them. Money on the table is when a customer does not come back, remember you, or gets sick of the marketing. Enter something radically different. Ever heard of relationship automation? I'll give you an example. Current SMS/Email: "Hey Mike! Just a friendly reminder — we're running a spring AC special. 15% off if you book this week!" — Jerry, Acme Plumbing (our customers delete this) Relationship Automation: "Hey Mike! Did you see the Broncos schedule just dropped? They open at home Sept 7 — here's the link if you want to grab tickets early: broncos.com/schedule" — Jerry, Acme Plumbing That will BLOW their minds and they will forward that, refer work, etc. Another example? "Hi Sarah! Time for your annual tune-up. Book now and save 10%! →" - Mike, Comfort Air HVAC "Hey Sarah! How's Cooper settling in? Found this great puppy training guide specifically for goldens — a friend swore by it: akc.org/golden-puppy-guide" — Mike, Comfort Air HVAC I'd love to know your thoughts. Traditional marketing is dead. This is next-level stuff that has real ROI.
