What percentage of revenue did you spend on marketing in 2025, and what's your 2026 target?
We try to keep our marketing spend in the 5–7% range. I’m curious where others landed for 2025 and what you’re targeting for 2026. For growing service businesses, what marketing percentage actually drove healthy growth in 2025, and what level of spend has proven sustainable for you year over year?45Views1like2CommentsYou Get One Billboard.....
If you had one billboard for your business, just a few words seen by thousands of people every day, what would it say? The one message that really explains what you do best and why a customer should choose you over anyone else. Think about what makes your business different, what your best customers appreciate most, or what you wish people understood right away when they hear your name. Looking forward to seeing everyone’s answer!33Views1like3CommentsShould you use yourself as your model in your advertisement campaign?
I recently was looking into having some professional photos taken for my website and Google profile and was wondering.. Should I use myself as my "model" for the photos or look for a professional? I like the idea of using myself so people know who I am when I arrive at their home, but I admittedly don't look the best in pictures!20Views0likes2CommentsMy last meeting with Patrick Bet-David for 2025
PBD jsut shared with me, that we’re in what people like to call the attention/content economy. Attention is the new currency, and most businesses are still guessing how to utilize it heading into 2026. And what is upsetting is the fact is that theres more “content strategists” than ever, but very few have the moral authority to speak on it or hold and have credibility. Just recycled advice, thats only tied to using ChatGpt. What the market is starving for is: authenticity that translates to the end user. That's why there should be no reason a business owner today isn’t taking advantage of media. There are other entrepreneur giants we all follow: Gary V Codie Sanchez Alex Hormozi Patrick Bet-David These people are pushing hundreds of pieces a week, across platforms, reaching billions. Many who speak on the blue collar trades, yet not one of them, are blue collar. We are in a unique place to take advantage of these steps , these opportunities. You literally are doing all of this work Day In and Day Out. Now these players are reaching 6 billion people every month, but what we need to ask ourselves is: What’s the right volume for your space? Your market? Your local presence? Your reputation? remember, that the content you want to post doesn’t always align with what the algorithm wants to push. That doesn’t mean you sell out, or start jumping on tik tok dances. It means you balance: Your brand Your standards Your credibility You need to be and establish a voice of authority, someone whose words actually move people to action. When you say X, people do Y. Patrick was blunt with me: For our ventures going into 2026, we need to double down on media. Especially where we want to be in 2026 and bring our education training national, we need to attract the attention of our future customer base and align it with other giants in the industry and they will collaborate with credible analytics. Listen, people can fake it, buying followers and posting constantly, but the algorithm will not push to audience. The ones who hold the audience attention at the end of the day can convert with the right steps. It’s not the algorithm. It’s not shadow banning. It’s not fake followers or hidden views. Companies are learning quickly that followers do not equate to sales. They are now viewing traction clicks. If content isn’t working, it’s because it’s not intentional. Just like our trades / blue collar business: We know hard skills. We struggle with business skills. Content is the same. You need to intentionally structure it.Solved25Views1like3CommentsFacebook & Instagram Ads for Local Service Businesses: What Works Best?
Hello! Junk Removal company here 👋. We're posting (somewhat) regularly now, and I'd like to use FB and Instagram ads to expand reach and find new followers/leads. Is there a certain format or topic that has worked best for your ads on social? Ideally, the ad can stay the same for several weeks so I don't need to create new content as often as for regular posts, but would love to hear what works best for others. Related: Are you measuring social ads based on a cost-per-lead, or do you consider it branding spend? Thank you!147Views3likes5CommentsHow (if at all) are you using video in your business?
Curious where video shows up in your business today. Do you use it in sales, marketing, or team training? Or maybe something else? In this episode of Masters of Home Service, PhilRisher goes over: The four videos that instantly build trust (+ bonus video ideas) How to record a month of video content in one hour Why video helps you show up in AI search Want to put these tips into action? Download our free customer journey video kit (includes scripts and checklists). Never miss an episode of Masters of Home Service. Subscribe on Apple, Spotify, or wherever you get your podcasts.
67Views3likes4CommentsHow do you get more jobs in the same neighborhood?
What’s worked best for you to get more jobs in the same neighborhood? Door hangers? Reviews? Yard signs? Something else entirely? 🎙️ In this episode of Masters of Home Service, Keith Kalfas and Daniel Dixon break down: Simple, repeatable tactics to win more jobs nearby How weekends are gold for booking neighbors Why you should never stop marketing, even when you’re slammed Never miss an episode of Masters of Home Service. Subscribe on Apple, Spotify, or wherever you get your podcasts.
183Views1like9CommentsHas Anyone Hired a Virtual Assistant to Help Manage Their Team?
Over the years with my experience in managing property's. The importance of a team keeps growing, currently the work is massively challenging. I thought of looking out for someone who's going to work from home and assist my team manage and control demand while we use the jobber.187Views2likes6Comments