How to grow business
Hello, I am a new business starting up. I will be starting a lawn care and landscaping business. That is my passion to be outdoors. Also helping my local community. Keep a safe clean environment, I’m wanting to get to know the business better far as to how to get my business recognized and how to make sure that my clients are happy with my business.Business Phone Number - Who's Should You Use and How Should You Use it?
When it comes to phone numbers, I treat the Jobber phone number as an “automation line,” not my primary business number. I use it for all the built-in Jobber automations—invoice/receipt texts, appointment reminders, “on my way” notifications, and anything else Jobber sends out automatically. It’s great for consistent system messaging and keeping those operational texts separate from my real day-to-day communication. The reason I don’t use the Jobber number as my main public-facing number (website, trucks, yard signs, etc.) is ownership and portability. The Jobber number can’t be ported out, so if you ever switch systems or change your setup, you don’t truly “own” that number long-term. I’ve made the mistake of putting a non-portable number on marketing before, and it’s a headache when you realize it can’t follow you. Instead, I recommend your primary business number be something you control and can port—either from a carrier, Google Voice (depending on your needs), or another platform where portability is confirmed. Then use tools like Chiirp (and I haven’t personally explored GoHighLevel/Hatch deeply, but they’re in the same category) for your primary communication + higher-level automation, because those platforms typically offer much more robust automation like out-of-office replies, drip campaigns, and automated texting workflows. So my personal setup philosophy is: Jobber number = system/operations messaging only; your “real” business number = portable, owned by you, and used everywhere customer-facing. Then if you need advanced automations like out-of-office replies, I’d build those in a dedicated communication/marketing platform that’s designed for it—not inside the Jobber number.Sweat equity
Building a pressure washing business with sweat equity. I've been leaving flyers and tear aways at local businesses. About to post some on local Facebook groups, is there any additional advice for adding customers but keeping it local and personal. I am hoping to build a locally recognized company... patriot Pressure Washing, PPW!Are you using your customer reviews to improve your marketing?
I recently had Claude scrape and organize all of our Google and Facebook reviews, then I put the findings into ACQ AI to see what needed to change in our business context, avatar, offer, and marketing. It was honestly one of the more useful marketing exercises I’ve done. Because the reviews showed what customers actually care about. For us, the strongest themes were: communication reliability thoroughness gate safety haul-away professionalism being kind to customers and their dogs Some of that I already knew. But seeing it repeated across hundreds of reviews made it a lot harder to ignore. For example, customers mention our text communication constantly. They like knowing when we’re coming. They like the 30-minute heads up. They like the “all done” message. They like getting a picture of the closed gate. That tells me communication is a major part of the service experience. Customers also bring up gate safety a lot. That matters because many of them have either had a dog get out before or they’re afraid it could happen. So if I’m writing ads, emails, or website copy, I probably need to talk about safety and gate photos more often. Another big one was haul-away. We take the waste with us instead of leaving it in the customer’s trash can. I’ve always seen that as part of our service, but the reviews showed customers notice it and care about it. That becomes a marketing point. The review analysis also confirmed something important about price. We are on the higher end in our market. Customers still say things like: worth every penny more than fair I’d pay twice as much That tells me our marketing should not be built around being cheap. It should explain why the service is worth more: better communication safer access cleaner yards less smell less stress more trust I think more home service businesses should do this. Your reviews can show you: Why people hired you in the first place Were they overwhelmed? Burned by another company? Too busy? Embarrassed? Dealing with a life event? Why they stayed Was it communication? Quality? Reliability? The technician? The process? What they say when price is no longer the main issue Those exact phrases should influence your ads, website, emails, and sales scripts. What your unique selling proposition actually is Sometimes the thing customers love most is different than the thing you keep promoting. Where your systems are creating trust or friction One bad review about repeated follow-up texts told us something important too. Automation has to respect opt-outs and avoid making people feel chased. The biggest takeaway for me: Your best marketing language is probably already sitting inside your reviews. You just have to organize it, look for patterns, and let the customer tell you why they chose you. Have you ever gone through your reviews and changed your marketing based on what customers were already saying?How Referral Systems Are Changing the Home Improvement Game
Referral programs aren’t new, but they’re becoming a huge part of the home improvement world. Homeowners want trusted pros, and contractors want more jobs—referrals make that happen. Why They Work People trust word-of-mouth over ads. A referral from a friend or neighbor carries weight, and when companies reward that, it’s a win-win for everyone. How People Are Using Them Homeowners save money – Discounts or perks for referring friends. Contractors grow their business – More jobs without spending big on ads. Loyalty programs – Earn rewards for multiple referrals. Community referrals – Nextdoor, Facebook groups, and forums are full of trusted recommendations. Make It Work for You If you're a contractor, a solid referral program can bring in quality leads without the heavy marketing costs. Try something simple—offer $50 off the next project for both the referrer and the new client when they book. It’s an easy way to keep customers coming back while bringing in new ones who already trust your work. Are you currently using a referral program with your business? Drop a comment!
