The 6 Trust Signals Homeowners Check Before They Ever Call You
Homeowners usually decide whether they trust you long before they ever pick up the phone. By the time they call, they've already formed an impression from what they could see online or from a neighbor's recommendation, and that impression is built on a handful of specific signals worth checking on your own business: Online reputation: what your reviews actually say, not just the star rating, and whether recent ones are easy to find. First impression: whether your website or profile reads like an established business or like something that was just thrown together. Responsiveness: how fast you typically get back to a new inquiry. Jobber's own Recent Homebuyer Report found 15% of recent homebuyers had to follow up repeatedly just to get a response from a contractor, and 9% never heard back at all. That's a lot of trust lost to something that has nothing to do with skill or price. Licensing and coverage: how easy it is for someone to confirm this if they ask. Evidence of real experience: photos of actual completed jobs, ideally similar to what the homeowner needs done. What happens if something goes wrong: warranty language, guarantees, or a clear answer to "what if I'm not happy with this." The same report found 42% of recent homebuyers said clear and upfront pricing or even a written estimate was the single most important thing they wanted before hiring anyone. It’s a small change in strategy with a big change on impact. If you had to guess, which of these is weakest in your own business right now? DavidHow to Win the Job When You’re Not the Cheapest Bid
Have you lost a job recently to a lower bid, even though you were confident your price was fair for the scope? Same story I hear a lot from contractors we work with. Homeowners rarely have a real way to compare the quality of two bids. They can only compare the number. So when price is the only variable they can see, price is what they use to decide. The fix isn't to always be the cheapest bid. It's giving the homeowner something else to compare, and that something else usually comes down to a few concrete things they can actually see and weigh against price: How clearly you explain what's actually included in the price and what isn't? Whether you walk them through your process instead of just handing over a total Proof that other people had a good experience with you (e.g., reviews, before and afters, past jobs in the neighborhood) What happens if something goes wrong after the job is done? None of these replace a fair price. But when a homeowner can see the difference between two contractors, price stops being the only thing they have to go on. What's worked for you when you weren't the lowest number on the page?
Handyman - how are you guys figuring out what a job actually needs to pay?
Hey guys, I'm a Handyman myself and got tired of pricing jobs by gut feeling, so I built something that calculates pricing using my actual income goal, overhead, billable time, travel, materials and markup. After the job, I entered what actually happened and it starts building my own personal price history and price booklet. I'm curious about what else eveybody else uses. If somebody has something that works better i'd love hear about it or switch to that system. I ran into some guys and they were still using spreadsheet, jobber/joist, a set price book, or mostly experience/gut feeling?
Hiring Subcontractors: How Do You Screen and Vet to Avoid Costly Mistakes and Rework?
At our company located in Mansfield, Ohio, we provide the majority of interior and exterior services. We use all subcontractors, most who typically strictly work for our company. We have had many issues hiring subcontractors who have done bad work, which has caused us to spend more money/time sending other subcontractors back out to fix the mistakes. It is also pushing our schedule back completely. This issue has set back our company in the last year because of multiple different crews. We have a few good, reliable crews, but the workload is too much for them. What can we do/use to help us with the process of elimination when it comes to hiring? Are there any types of quizzes/tests that we should provide? Any specific questions that we should be asking? Are there any places we may not be thinking of to find reliable subcontractors?
Anyone managing multiple departments in Jobber? How do you track them individually?
We operate both a general contracting department and HVAC department, and it's difficult to track them separately. I am currently using a custom drop down on invoices, but am hoping they roll out a business unit feature soon.Syncing Jobber to Google Calendar
Are any of you time blocking people? Well I'm an aspiring time blocking person and I just learned I can have Chat GPT do it for me instead of me slaving away on google trying to get everything dialed. What I realized was my tasks in jobber would have to get synced to google manually and that's super annoying. Wait - turns out Jobber quietly solved this and I didn't realize. I made a video showing yall how to sync you site visits, jobber tasks etc right on your calendar. https://www.loom.com/share/601da88e9b77434c84f7fa17ead4963c Hopefully that's helpful!How Do You Roll Back a Major Change?
Have you guys ever made a major organizational change then needed to go back? This last year I tried to help buy back some of my time and created a Project/ Operations manager position so I could focus on sales and marketing. It's been a bumpy road to say the least. I first tried to hire two guys from outside the organization, I really thought I did my due diligence but it didn't work out with either of those guys. One guy I learned after a week (lol) the other took me a month and a half. On our third guy, I promoted from within and it seemed like it was working but here we are almost two full quarters in and we have less capacity because I haven't been successful in finding a replacement for him in the field, and we are making less money on jobs because ... well it's a combination of things but he might not be a fit for the position. I'm thinking I need a more decentralized approach since essentially we are at the same revenue number as last year when we didn't have his big overhead position. So the question is - how do you roll that back? Is it possible to make a change like that without alienating the person I'm demoting? Would it be easier to demote if I'm citing financial and structural changes for the company? What's ya'll take on that.
How Do You Structure and Split a Small Service Business Into Two Separate Crews?
I've been doing handyman work for 2 years when last year I got my GC license and started taking on more remodels, flips, and exteriors work, all while continuing to do handyman work. I've always been blessed with a great team, and I run the company/money. I have 2 guys, one that worked for me last year(left on good terms), but took a union job that payed way to much for 9 months, and one is a friend of my favorite guy. They want to come work for me. This would put me at 5 employees. It would be tough to run the way we are now with this many guys. I'm working on implementing jobbers requests, jobs, job costing, and time clock to streamline those systems. Once I have that, I'd put one guy in charge of estimating and scheduling the handyman crew(3 guys), I could keep estimating and scheduling for contracting work, but have this new(2nd time around) take over running this crew. Is this a terrible idea, or is this just how it goes?If you added ONE new service tomorrow, what would it be? 🤔💭
You know that one service customers keep asking about? The one that makes you think, “Maybe we should start offering that…” What would you add, and what would it take to make it happen? Share your thoughts below! 👇 In this Masters of Home Service episode, kasyallen, Haley Rogers, and Austin Rogers (arogersavai) get into choosing new services that fit your customers, testing demand before spending big, and tracking the numbers to see if a new service is worth it. 👉 Want to put their tips into action? Download our free cross-selling and upselling scripts. Never miss an episode of Masters of Home Service. Subscribe on Apple, Spotify, or wherever you get your podcasts.
