š Get a FREE, Personalized Google Business Profile Review š
Hey, I'm David Brooks, and I'll be reviewing your Google Business profiles and answering your questions about ranking higher in local search from April 23-29. With over 10 years of experience in Local SEO, I've helped home service businesses land more jobs simply by optimizing their GBP listings. You don't need a big budget - you just need to show up where it counts! š Drop your Google Business Profile link below, and I'll give you personalized feedback on how to improve it and stand out. Let's turn those views into booked jobs and make sure your business shows up when it matters most. šŖ If you missed my session at Jobber Blueprint Live, "Local SEO Made Simple: Get Found, Get Booked, and Grow Your Business," check out upcoming events here: jobber.com/events. šŗ Please note: Due to the high level of interest in this session, David may not be able to complete every review. Heāll do his best to get through as many as possible, prioritizing those submitted earliest. Thanks for understandingāand thanks for showing up in such a big way! (This post will be closed on April 29 at 5:00 pm MST)From One Business Owner to Another: Hereās How to Level Up in 2025
Hey everyone, my name is Keith, and Iām a 26-year-old entrepreneur who owns a growing residential cleaning business. Iāve learned a lot over the years, and I wanted to share some advice that could help take your business to the next level in 2025. One thing that has consistently set my business apart is offering multiple cleaning options. I canāt tell you how many times clients have told me they chose my company over competitors because we gave them options beyond just ābasic cleanā or ādeep clean.ā Our most popular service is what I call a semi-deep cleaning. This option focuses on deep cleaning the kitchen and bathrooms (the areas most prone to build-up), while doing a basic clean for the rest of the home. Clients love it because itās practical and affordable. The key here is giving clients the freedom to choose the level of service they want. Plus, having different price points makes booking a no-brainer. Another tip: charge flat-rate fees instead of hourly rates. Iāve found that clients appreciate knowing exactly what theyāll pay upfront. With flat rates, they donāt have to worry about surprise charges or feeling like the job was rushed because the cleaner was running out of time. It also allows you to price based on the condition and size of the home, which makes it easier to provide a fair and transparent quote. Hereās a small but powerful touch: always give your clients something to remember you by. When we arrive at a clientās home, we hand them something thoughtful like a brochure, referral card, or even just a simple āthank youā card. At the end of the cleaning, we leave them with a small gift, like a $2 candle or new dish sponge. Little gestures like these stick with clients and make your service memorable. Itās an easy way to stand out from other companies theyāve used in the past or might consider in the future.Sweat equity
Building a pressure washing business with sweat equity. I've been leaving flyers and tear aways at local businesses. About to post some on local Facebook groups, is there any additional advice for adding customers but keeping it local and personal. I am hoping to build a locally recognized company... patriot Pressure Washing, PPW!How Referral Systems Are Changing the Home Improvement Game
Referral programs arenāt new, but theyāre becoming a huge part of the home improvement world. Homeowners want trusted pros, and contractors want more jobsāreferrals make that happen. Why They Work People trust word-of-mouth over ads. A referral from a friend or neighbor carries weight, and when companies reward that, itās a win-win for everyone. How People Are Using Them Homeowners save money ā Discounts or perks for referring friends. Contractors grow their business ā More jobs without spending big on ads. Loyalty programs ā Earn rewards for multiple referrals. Community referrals ā Nextdoor, Facebook groups, and forums are full of trusted recommendations. Make It Work for You If you're a contractor, a solid referral program can bring in quality leads without the heavy marketing costs. Try something simpleāoffer $50 off the next project for both the referrer and the new client when they book. Itās an easy way to keep customers coming back while bringing in new ones who already trust your work. Are you currently using a referral program with your business? Drop a comment!1,000+ Google reviews in a year? Phil Risher shares his secrets
PhilRisherā went from 36 to 1,000+ Google reviews in 12 months by gamifying the process and building a team-first review culture. Hit play below to learn how he did it, and how you can too š š¤ Question for you: What tricks, scripts, or tools have helped you get more Google reviews? Anything youāve tried that didnāt work? Never miss an episode of Masters of Home Service. Subscribe on Apple, Spotify, or wherever you get your podcasts.
Podcast discussion: Texted an old quote list and closed $100K
Do you have any thoughts, stories, or feedback after listening to the episode? Comment below what stood out to you most! š š Do you get better responses from text messages or emails when following up with leads? Why do you think one works better for your clients? š How long do you usually wait before following up on a quote? Have you found a āsweet spotā for getting replies without being pushy? Episode Overview What if the fastest way to land new work was hiding in your old quote list? Daniel Dixon, CEO of SendJim, texted 270 leads who never followed throughāand closed $100K in jobs. In this episode of Masters of Home Service, Daniel and host Adam Sylvester break down the follow-up strategy behind that massive win. Youāll learn what to say, when to send it, and why your best next customer might be someone who ghosted you last year. Show Notes: [02:09] What is SendJim, and how does it work for home service pros [02:36] The revenue youāre missing if youāre not texting your list [03:53] How to automate client texts with SendJim and Jobber [06:06] More smart ways to automate your customer texting [06:27] Long-term nurture texts to win back past leads [09:30] The #1 reason your clients forget you after two months [10:00] The best call-to-action to use in your client texts [13:42] What happens when a lead replies to your text [14:03] Should you offer discounts to win back lost quotes? [16:56] How to send mass texts and promote seasonal offers [19:07] How often can you text without annoying your clients [19:49] The texting laws every home service pro needs to know [21:45] Why following up on quotes is your biggest moneymaker [25:10] Clients arenāt ignoring youāthey just need reminders [27:07] Why your marketing texts should come from a different number Never miss an episode of Masters of Home Service. Subscribe on Apple, Spotify, or wherever you get your podcasts.
What 50+ Free Social Media Audits Taught Us About Small Business Marketing
Over the past week, I had the chance to run free social media audits for dozens of home service businesses inside the Jobber community. While I couldnāt get to every single page (you guys showed up in force!), I did uncover clear patterns that kept repeating. The good news? These are quick wins that almost every small business owner can apply today. So, here are the Top 10 Social Media Lessons from the audits. Plus, a few standout accounts youāll want to follow for inspiration. 1. Crisp Covers Create First Impressions Your cover image is the online equivalent of a storefront sign - itās the very first thing people see when they land on your page. And yet, blurry, stretched, or outdated images were the most common issue I found. Facebook cover dimensions should be 820 x 360 pixels (with a safe zone in the center). A clean, branded photo or graphic instantly elevates credibility. Think of it as the first handshake: firm, clear, and confident. 2. Donāt Skip the Service Areas Your āAboutā and āIntroā sections are prime real estate for local SEO. By simply adding your service areas (towns, neighborhoods, or counties) you make it easier for customers - and algorithms - to know exactly where you work. This one adjustment boosts discoverability without spending a dime. 3. Featured Posts and Albums Are Wasted Space Far too many businesses leave their Featured Posts section empty or donāt use albums to showcase their work. These sections are perfect for: Highlighting your best before-and-after transformations Sharing glowing testimonials Showing off awards, community involvement, or team culture Itās like putting your top projects in the shop window instead of hiding them in the back. 4. AI Copy-Paste Isnāt Enough Yes, AI is a powerful tool. But I saw plenty of accounts posting AI-generated captions word-for-wordā¦ and it showed. The tone felt flat, and the posts didnāt match the personality of the business. Take two minutes to edit. Add your own phrasing, humor, or local references. Your brandās personality is what makes people remember you, not a wall of generic text. And if you want to go further, you can actually train AI to write in your brandās voice or even build a custom GPT. Thatās a bigger strategy for another day, but for now, just make sure your posts sound like you. 5. People Connect With People Logos donāt build relationships, faces do. The businesses with the strongest engagement were the ones where owners and team members showed up in photos or videos. Even a simple behind-the-scenes shot or quick intro video goes a long way toward building trust. 6. Content Should Connect, Not Just Sell If every post is ābook now,ā youāre missing an opportunity to connect. Your feed should balance: Educational posts (tips, how-tos, insights) Entertaining content (behind the scenes, funny moments, transformations) Promotional posts (specials, booking info, services) That mix builds trust and keeps people coming back between service calls. 7. Consistency Matters More Than Perfection One post every few months wonāt cut it. You donāt need to post daily, but even showing up once a week signals to both your audience and the algorithms that youāre active and reliable. Think of consistency as your digital āopen sign.ā 8. Engagement is Earned, Not Automatic Posting more doesnāt automatically bring more engagement. The trick is to watch whatās already working - whether itās team photos, before-and-afters, or seasonal tips - and double down on it. Then, experiment with new content in small doses. Over time, youāll find your formula. 9. Branding is More Than a Logo Your logo is just one piece of your brand. Branding also includes your colors, fonts, tone of voice, and the way your captions make people feel. When all of those elements are consistent, your business becomes instantly recognizable in the feed. 10. Captions Are Your Billboards Every caption is an opportunity to stop someone from scrolling past. A simple, clear, and human opening line can do more than a paragraph of jargon. Donāt underestimate the power of one well-written sentence to grab attention. Bonus: Pages Doing It Right Want inspiration? Check out these businesses that are already winning on social: Verde Cleaning ā Clean, modern branding and consistency. Dynamic Heat and Cool ā Video storytelling that makes āboringā HVAC exciting. Peteās Window Washing ā Not posting recently, but branding here is top-notch. Premier of Floors ā Great mix of project showcases and brand voice. Ealy Construction ā Strong visuals and storytelling in their posts. EZ Breezy Air ā Professional look, strong service positioning. Closing At the end of the day, you donāt need to overhaul everything at once. Pick one or two of these wins to tackle first. Tighten up your About section. Swap out that blurry cover image. Post a quick selfie with your crew. These quick wins build momentum, and momentum builds a brand. Which one of these will you tackle first?
