From One Business Owner to Another: Hereās How to Level Up in 2025
Hey everyone, my name is Keith, and Iām a 26-year-old entrepreneur who owns a growing residential cleaning business. Iāve learned a lot over the years, and I wanted to share some advice that could help take your business to the next level in 2025. One thing that has consistently set my business apart is offering multiple cleaning options. I canāt tell you how many times clients have told me they chose my company over competitors because we gave them options beyond just ābasic cleanā or ādeep clean.ā Our most popular service is what I call a semi-deep cleaning. This option focuses on deep cleaning the kitchen and bathrooms (the areas most prone to build-up), while doing a basic clean for the rest of the home. Clients love it because itās practical and affordable. The key here is giving clients the freedom to choose the level of service they want. Plus, having different price points makes booking a no-brainer. Another tip: charge flat-rate fees instead of hourly rates. Iāve found that clients appreciate knowing exactly what theyāll pay upfront. With flat rates, they donāt have to worry about surprise charges or feeling like the job was rushed because the cleaner was running out of time. It also allows you to price based on the condition and size of the home, which makes it easier to provide a fair and transparent quote. Hereās a small but powerful touch: always give your clients something to remember you by. When we arrive at a clientās home, we hand them something thoughtful like a brochure, referral card, or even just a simple āthank youā card. At the end of the cleaning, we leave them with a small gift, like a $2 candle or new dish sponge. Little gestures like these stick with clients and make your service memorable. Itās an easy way to stand out from other companies theyāve used in the past or might consider in the future.Sweat equity
Building a pressure washing business with sweat equity. I've been leaving flyers and tear aways at local businesses. About to post some on local Facebook groups, is there any additional advice for adding customers but keeping it local and personal. I am hoping to build a locally recognized company... patriot Pressure Washing, PPW!How Referral Systems Are Changing the Home Improvement Game
Referral programs arenāt new, but theyāre becoming a huge part of the home improvement world. Homeowners want trusted pros, and contractors want more jobsāreferrals make that happen. Why They Work People trust word-of-mouth over ads. A referral from a friend or neighbor carries weight, and when companies reward that, itās a win-win for everyone. How People Are Using Them Homeowners save money ā Discounts or perks for referring friends. Contractors grow their business ā More jobs without spending big on ads. Loyalty programs ā Earn rewards for multiple referrals. Community referrals ā Nextdoor, Facebook groups, and forums are full of trusted recommendations. Make It Work for You If you're a contractor, a solid referral program can bring in quality leads without the heavy marketing costs. Try something simpleāoffer $50 off the next project for both the referrer and the new client when they book. Itās an easy way to keep customers coming back while bringing in new ones who already trust your work. Are you currently using a referral program with your business? Drop a comment!Your Best Marketing Ideas!
What has been your most successful marketing tool in 2024? Is there anything new you are trying going in to 2025 and beyond? Mine has been word of mouth and literally making neighboring sites envious of how we take care of our clients. What has worked for you? What are you looking to try next? ššļø Podcast Discussion: Free Marketing Strategies That Actually Work
Earlier this week, Jobber launched 'Free Marketing Strategies That Actually Work'. We'd love to āØ spark āØ discussion around top takeaways and your own experiences! Letās share low-cost tactics that have driven real results. What strategies have surprised you with their effectiveness? Tuned into the episode? Share any questions or notable learnings down below š What are the best free marketing strategies youāve used for your business?
Direct Call Leads
We only pay per qualified conversation with homeowners. After a few years of hunting down bad contacts, getting ghosted and wasting money on ads and ad managers we internally built out a system that only costs money when a homeowner directly calls us looking for our services. Itās been a gamechanger and we even started selling these calls to other roofers and other industries/home service companies because thereās no real risk. Either you talk to a homeowner who wants you to come out, or you donāt pay. They can be kind of expensive but our ROI is at about 3.4x for a while now using it so Iām never going back to our old methodsā¦unless someone has a lower risk option that doesnāt consume a ton of time.
