šļø Podcast Discussion: Free Marketing Strategies That Actually Work
Earlier this week, Jobber launched 'Free Marketing Strategies That Actually Work'. We'd love to āØ spark āØ discussion around top takeaways and your own experiences! Letās share low-cost tactics that have driven real results. What strategies have surprised you with their effectiveness? Tuned into the episode? Share any questions or notable learnings down below š What are the best free marketing strategies youāve used for your business?
Direct Call Leads
We only pay per qualified conversation with homeowners. After a few years of hunting down bad contacts, getting ghosted and wasting money on ads and ad managers we internally built out a system that only costs money when a homeowner directly calls us looking for our services. Itās been a gamechanger and we even started selling these calls to other roofers and other industries/home service companies because thereās no real risk. Either you talk to a homeowner who wants you to come out, or you donāt pay. They can be kind of expensive but our ROI is at about 3.4x for a while now using it so Iām never going back to our old methodsā¦unless someone has a lower risk option that doesnāt consume a ton of time.
Starting a Mastermind Group for Wood Floor Refinishers
Hey All, I'm Scott Newman, the owner of NewRidge Refinishing Group Inc. We specialize in hardwood floor and staircase refinishing, as well as floor installations and complete staircase and railing renovations. I'm interested in forming a mastermind group of like-minded wood floor refinishers within this community. My goal is to create a space where we can "talk shop" and explore new sales and marketing strategies, discuss the latest products, and share ideas on how to better serve our clients. If you're interested in collaborating and growing together, letās connect!
Referral Feature - Choosing incentive structure
What incentive option are you all finding works best; percentage-based vs. set dollar amount? I'm curious about what others are doing to spread the word about this new referral system to existing clients and prospective clients (aside from the email campaigns within Jobber)
Can Door-to-Door Selling work for Junk Removal?
We are a small Junk Removal company based in the DMV area. Occasionally, during down time, we send guys out to knock doors with flyers with the goal of booking and completing a job on the spot or scheduling a job for the future. We have had little to no success with this method. Is it our sales skills/technique/pitch or more so the work that we are trying to offer that makes this method ineffective for us?Your Best Marketing Ideas!
What has been your most successful marketing tool in 2024? Is there anything new you are trying going in to 2025 and beyond? Mine has been word of mouth and literally making neighboring sites envious of how we take care of our clients. What has worked for you? What are you looking to try next? š
Anyone have experience with RealWork?
Anyone here use RealWork? https://www.realworklabs.com/ Direct integration with Jobber. Among other things, they promise to improve your SEO in towns where you do jobs but you are not based and for services and jobs that are outside of what you categorize yourself as under your Google My Business. They create a map widget for your jobs that pulls in details, photos, and reviews. Google supposedly likes that content and you can also use that functionality to send job examples and case studies. They quoted me $500 / month for a six month contract. Seems a bit expensive but if it does what it says it can do, seems potentially worth it.
