Forum Discussion

Christoph's avatar
Christoph
Contributor 2
21 days ago

Sweat equity

Building a pressure washing business with sweat equity. I've been leaving flyers and tear aways at local businesses. About to post some on local Facebook groups, is there any additional advice for adding customers but keeping it local and personal. I am hoping to build a locally recognized company... patriot Pressure Washing, PPW!

7 Replies

  • AdamP's avatar
    AdamP
    Contributor 2

    Door hangers in high end neighborhoods,   Suggest soft wash on roofs to get rid of moss.  And do the copper treatment on peak

  • We see a better ROI on direct mail marketing. Higher end clients should be presented with a professional letter recommending your service to the area. Id include you do a lot of work in their general area and will be in the area for the next few weeks. be professional, short and provide a quality letter.

    • Christoph's avatar
      Christoph
      Contributor 2

      Super relevant and appreciated advice! I've been trying to spread awareness and this approach seems like a smart move.

      Thank you

  • FredHodgeJr's avatar
    FredHodgeJr
    Jobber Ambassador

    This is my 21st year own a pressure washing business. You're off to a good start by using sweat equity and hitting the streets with flyers and tear-aways. To keep building local and personal connections, expand your reach by posting in local Facebook groups, not just advertising, but offering value, engaging in comments, and showing before-and-after photos. Set up a Google Business Profile right away and start collecting detailed 5-star reviews from happy customers to boost local search visibility. Build referral relationships with other trades that have similar clients, who can send consistent business your way. Brand everything from your vehicle to your shirts to establish recognition and trust. Make sure you invest in a website and SEO. After each job, flyer 20–30 nearby homes with a “We Just Cleaned Your Neighbor’s Property” message. You can also tap into local networking groups to connect and get your name out there. Keep stacking those wins, stay consistent, and you’ll build a locally recognized brand the community trusts. Check out TheProcessCEO

    • Christoph's avatar
      Christoph
      Contributor 2

      I have been trying local Facebook groups with little success so far. I do need to request for some reviews on my Google business. I'm trying to spread brand awareness but I've been financially limited so far. Lawn signs and shirts are next on my list. Any other advice is greatly appreciated.

      • FredHodgeJr's avatar
        FredHodgeJr
        Jobber Ambassador

        On FB: Join every single town page in your service area. This time of year especially people are posting looking for our services. I'm in close to 100 local town pages and seeing 10+ requests a day. Make sure your response shows some value, example we try to leverage our 800+ Google reviews. 

  • Christoph's avatar
    Christoph
    Contributor 2

    Guess I've been low on my community groups.  I'm going to start seeking out more, my online presence has been lacking! Thank you