Should small businesses stop answering every phone call immediately?
This one is tricky because speed-to-lead matters. If a new prospect calls and you don’t answer, there’s a good chance they call the next company. But answering every call the second it comes in can train customers to expect instant access to you forever. That gets hard once you’re in the field, managing employees, driving, handling payroll, doing estimates, or trying to focus on higher-level work. I’ve had to think about this a lot because missed calls can cost money, but constant interruptions also cost money. There’s a difference between being responsive and being constantly available. A business can still have a strong response system without the owner personally answering every call in real time. That might mean: a call answering service a trained admin or CSR voicemail with a fast callback window text-back automation online booking or quote forms clear office hours different rules for new leads vs current customers The goal is to protect lead response without letting the phone run the entire day. For us, I still care a lot about speed. But I also don’t want every phone call to interrupt routes, training, customer issues, or focused work that moves the business forward. Do you answer every call immediately, or have you built a system around when and how calls get handled?What's one sales habit that helped you win more jobs?
Maybe it's asking better questions, listening more, or changing the way you showcase your pricing. What's made the biggest difference for you? In this Masters of Home Service episode, Kevin Valle (Pink's Windows) shares how focusing on serving instead of selling helped grow his business from roughly $3,000 a month to more than $80,000 a month. He explains why listening builds trust, how to make pricing conversations feel natural, and how to train a team to sell without relying on scripts. Never miss an episode of Masters of Home Service. Subscribe on Apple, Spotify, or wherever you get your podcasts.
Should you pause ads when you’re short-staffed?
I don’t think the answer is always to shut everything off. But running ads like normal when your team is already stretched can create a mess fast. More leads don’t help much if response times slow down, quality slips, routes get overloaded, or the owner has to jump back into the field to save the schedule. When we’re tight on capacity, I’d rather adjust the ads than pretend nothing changed. That could mean lowering the budget, keeping branded search on, focusing only on dense route areas, pushing new jobs further out, or temporarily stopping low-margin one-time work. Marketing should match capacity. If the ads are bringing in work the team can’t serve well, the campaign might look good on paper while the customer experience gets worse. But the other side is maybe this is the perfect time to hire and be over capacity instead of scrambling. When you’re short-staffed, do you pause ads, reduce spend, or keep leads flowing?Are You Selling Your Service… or Selling the Experience?
Customers have more choices than ever. Sometimes the difference isn’t just the service you provide, but how you make people feel from the first interaction to the final follow-up. What are some ways your business creates an experience that keeps customers coming back?Any tips for making YouTube videos that actually bring in customers?
If you're creating videos for your business (or thinking about it), what's one thing you've learned that makes a difference? In this Masters of Home Service episode, Jacob Palmer (Palmer Electrical) talks about how simple YouTube videos became one of his biggest lead generators. He shares practical advice on filming real jobs, building trust before the first phone call, and using video content to win more local customers without relying on paid ads. Never miss an episode of Masters of Home Service. Subscribe on YouTube, Apple, Spotify, or wherever you get your podcasts.
Can I send a PDF newsletter to multiple clients through Jobber?
Is it possible to add a link to a file, like sending out newsletters? I have a PDF file i would like to drop inand send out to around 500 clients. Would really prefer to not have to do this individually. I am not seeing an attachment buttonWhat’s the Best Way to Track B2B Leads and Sales Activity?
How are you tracking potential customers / leads, and your engagement with each? NOT folks that request a quote, but B2B leads, such as property managers, realtors, businesses, etc that you're targeting? I have a google sheet with all of my B2B leads and make note of contact names, when I last visited, notes from our conversations, etc. Is anyone using a simple software for this, ideally that integrates into Jobber so it's tracked when they eventually turn into a customer?
Can Jobber automatically stop follow-up messages when a client replies?
We started using automated follow ups for quotes, reviews, etc. but the automated messages wouldn't stop once we heard back from them. A lot people got mad and thought we were just pestering them. Is there a way for the automation to stop once we receive a message back from the client? I think it only stops once they approve a quote. I have found this to be very counterintuitive as it is a broken way for automation to work with following up. I could be missing a setting and be completely wrong but what as the experience been with everyone else?
