What marketing channel works best for you right now???
Hello, We are currently evaluating our marketing strategy to improve lead consistency and build deeper community trust. While we currently use Yelp, we find the results inconsistent and often attract price-shoppers rather than long-term clients. :( Moving forward, I would like to pivot our focus toward community-based marketing, such as sponsoring local schools and Little League teams. These sponsorships build the kind of long-term goodwill and trust that ensures local homeowners think of us first during emergencies. To clarify our strategy, we are avoiding the following channels: - Lead Aggregators (Angi, Networx, HomeAdvisor): These platforms sell the same lead to multiple contractors. The requirement to respond within seconds to avoid losing the job—while still being charged—does not align with our workflow. - Yelp for Major Projects: Due to high cost-per-click metrics and a high volume of price-sensitive inquiries, we find this to be a low-return channel for larger plumbing jobs. Your Friendly Neighborhood Plumbers,How Are Home Service Businesses Preparing for AI Search Visibility?
Search is changing fast. We’ve already seen Google test online estimates and AI-assisted pricing in local search. Now, AI tools are helping homeowners decide who to call, sometimes before they ever visit a website. Scorpion Marketing published a report with the following stats: 22% of homeowners are already using AI tools to research services or get recommendations 80% of business owners say they don’t know how to prepare for AI-driven search visibility We’d love to hear what you’re seeing👇 Have you noticed changes in how customers find you or ask questions? Are you doing anything intentionally today to prep for AI-driven search? If AI search on your radar but still confusing, what question do you have? This space will continue to evolve. Sharing what’s working (or not) across different trades helps everyone get ahead of it!Are You Building a Business or Just Creating Yourself Another Job?
It’s easy as a small business owner to get caught up doing everything yourself. At what point do you start delegating, hiring, or putting systems in place so the business can operate without you being involved in every job? I’d love to hear how other owners are making that transition while still keeping quality and customer service high.
Finally Made the Jump to Jobber… Now What About AI Receptionists?
Hey everyone, After years of debating it, we finally got convinced enough to switch over to Jobber — big moment for our little backflow company here in California. The setup has been smooth so far, but now we’re staring down the next big decision: AI receptionists. I’ve heard mixed reviews about Jobber’s AI Receptionist. Some folks say it’s better than a lot of the options out there, others say it’s still not quite where it needs to be. So now we’re sitting here with a ton of choices and even more questions. We’ve been getting absolutely blown up by Clara AI sales reps, plus about a million other AI companies claiming they can do it better, faster, smarter, cheaper — you name it. I know a lot of these tools integrate with Jobber, which is great, but it also leaves us stuck trying to figure out which direction to go instead of wandering down ten thousand different paths. So I’m asking the pros here: What do you feel is the best AI receptionist for skilled trades? Plumbing, backflow, HVAC, electrical — anything where the calls are technical, urgent, and sometimes chaotic. If you’ve tested multiple platforms, I’d love to hear real‑world experiences. If you’ve stuck with Jobber’s AI Receptionist, I’d love to hear why. If you’ve found a third‑party AI that actually understands trades work, even better. Any solid advice that can point us in one direction instead of ten thousand would be hugely appreciated. Thanks in advance — From Cali with Love, Mr. BackflowRoll call! Meet & introduce yourself to other Service-based Skilled Trade pros
If you’ve ever thought, “How are other businesses like mine handling this?” you’re in the right place! This space is for Service-Based Skilled Trades pros to connect, compare notes, and talk shop with others who understand the day-to-day realities of running your type of business. 👋 Introduce Yourself Drop a comment and tell us: Your name Business name Industry Years in business Location (City/State/Province) Let us know if you’re joining us for LIVE networking on March 17 (more details below) The more context you share, the better connections you’ll make. 🙌 Pro tip: Search your city or state in the forum to easily find other pros in your area. 📅 Want to connect LIVE? We’re running a pilot to host virtual weekly LIVE Industry Networking starting on March 17, running until April 7. If you’d be interested in joining for the first or following sessions (don’t need to commit to all but you're welcome to join!), make sure to let us know in the comments. 🤝 Culture of this space Think of this forum board like a room full of peers who understand your world. Share what’s working. Ask real questions. Talk through challenges. The goal is to power your success and raise the standard of home service industries together. 💬 Looking for conversation starters? This space works best when conversations are industry-specific and experience-based. You might jump in with something like: “How are other [your industry] pros pricing this service right now?” “Is anyone else seeing this shift in their market?” “What’s been working for you when it comes to ____?” 🤔 Why are industries grouped together? We’ve intentionally clustered similar industries to keep conversations active and relevant. These groupings reflect shared business models, operational challenges, and pricing conversations so you can learn from peers who “get it,” even if they’re not in your exact trade. If your question applies to all home service businesses, feel free to post in our broader forum boards. Pro tip: Check out the industry tags to get even more specific Looking forward to seeing this space come to life. 🚀Are You Selling Your Service… or Selling the Experience?
Customers have more choices than ever. Sometimes the difference isn’t just the service you provide, but how you make people feel from the first interaction to the final follow-up. What are some ways your business creates an experience that keeps customers coming back?If Someone Gave You $1,000 for Business Tools, Where Would You Spend It?
Imagine you had $1,000 to invest back into your business tomorrow. Would you spend it on software, equipment, marketing, automation, training, or something else? What investment would create the biggest return for your business?
