Marketing for a Growing Landscaping Company (When You’re Still Wearing All the Hats)
For those running small-to-mid size landscaping companies (especially maintenance-heavy businesses), how are you handling marketing as you grow? I’ve been managing ours in-house due to my convenient design background, but between operations and crew management it’s becoming unsustainable—especially when it comes to SEO and lead generation for higher-value projects (which I have less experience with) Are you outsourcing to a freelancer/agency, or hiring in-house? And at what point did that investment start to make sense for you? Do you have any recommendations for Canadian companies?
What are you doing right now to make the phone ring for your business?
what is your go to advertisements or sales tactics to get lead generation? We have been in business for over 17 years now servicing the Tampa bay area and this year has hit us the hardest. I am an isa certified arborist and I do engage in networking and community events but despite our best efforts we are still experiencing a lack of leads. I don't want to just throw money at the wall but we are running out of options. what are some things that are working for you?
What’s Actually Working for Marketing in 2026? 🚜📈
Trying to figure out what actually works for marketing a small service business in 2026 feels like throwing darts blindfolded sometimes. 😅 Facebook boosts? Marketplace? Reels? Before & after photos? Community groups? Google Business? Word of mouth? Door hangers? I run a veteran-owned rural property management company in New Brunswick, Canada, and I’m curious what’s genuinely bringing people, real customers lately — not just likes and views. For the people actually getting calls and booked jobs: • What’s been your most successful marketing approach? • What gives the best ROI for a small budget? • What completely flopped for you? • Are you finding people respond more to personality/branding or straight-up service ads and pricing? Would love to hear real experiences from other small business owners and operators. 🚜🔥“Our name is getting mentioned without us even having to show up.” 🤝
For kasyallen (Wheatley Creek Services), showing up at local events and giving back has helped turn neighbors into people who recommend her business. 👍 How do you get involved in your community? Vote below or share something you’ve tried in the comments! In this Masters of Home Service episode, Kasy shares how local connections bring in referrals, why memorable giveaways get people talking, and how to get involved without burning yourself out. 👉 Want to put their tips into action? Download our free community marketing playbook for this episode. Never miss an episode of Masters of Home Service. Subscribe on Apple, Spotify, or wherever you get your podcasts.Are You Selling Your Service… or Selling the Experience?
Customers have more choices than ever. Sometimes the difference isn’t just the service you provide, but how you make people feel from the first interaction to the final follow-up. What are some ways your business creates an experience that keeps customers coming back?What Marketing Actually Works for Outdoor Service Businesses During Slow Seasons?
I run a small land clearing/brush clearing business in Ohio, and with how wet it’s been in our area lately, things are starting to slow down a bit. I’m trying to be proactive and focus on marketing so I can keep work coming in and continue growing the business. For those of you who’ve been in a similar spot, what marketing has actually worked best for you to bring in more customers and keep jobs lined up? Facebook ads, Google ads, yard signs, referrals, local networking, something else? I’d especially love to hear what’s worked well for seasonal or outdoor service businesses when weather starts affecting the schedule. Appreciate any advice or ideas you’re willing to share.
