Effective Marketing Campaigns?

Great Question, Last year we invested in locally focused SEO services with Kilvington Digital Marketing, they have provided a consistent ROI of over 800% month over month. Highly recommend SEO with a good partner that knows what they are doing. We are a small 2 man team that now is booked out a month in advance every month and through Jobber we are actually able to see the convertibility of those leads, close to 85% every month with one month being at 100% conversion of leads in. Quality leads that convert, no better spend. 

Hey Julie— we partnered with a “growth partner” and get access to direct call leads now which has been huge. We only pay for qualified calls from homeowners instead of ads, ad managers, form leads, chasing people down, direct mail, word of mouth etc

We ran a check in campaign in Jobber and within 24 hours we closed 1 sale and reengaged with 2 more clients!  Love it

If you are looking for ideas to incorporate into your marketing, I highly suggest - marketingexamined.com

I use it to spark ideas and/or for structure in certain cases. 

Being active in the community!  Most community orgs have massive followers.  I have picked a few that I am passionate about their cause. Participation in community and non-profit events is a great way to get your name out there.  Be consistent!  It builds trust.

We had great success running our email campaign through Jobber Campaigns!

Once a week, I pull a "Job Follow-up email report" from Jobber's Clients reports.  We filter out all of the clients who rated us 10's and do a microsoft word mail merge with a template I created that points those clients straight to our google review page via a hyperlinked picture of a button.  Doing this has helped us capture more google reviews. 

Networking within our national industry association has served us very well. we have picked up so many clients referred t us from collogues out of state.

We leveraged Jobbers new marketing tool and ran email campaigns to sign people up for our monthly maintenance program and were able to sign-up (2) new customers with the click of a mouse!

The best things we have done have been by using word of mouth and credits for current clients. Teaming up with local vendors and companies doing community events. Also by using google reviews to push out more client engagement seeing that we have a high ranking there.