Effective Marketing Campaigns?

This may seem a bit old school, but joining the local Chamber of Commerce is a quick way to join an existing community of local vendors in your field and laterally similar fields. They tend to host business boosting events for tradesmen. This especially helps if you have the type of personality to market yourself. 

The marketing strategy that works for most local business includes website SEO, Google Maps along with Google Ads. This is the same strategy to we utilize to help our clients grow their business by 2X over the course of 12-16 months. You can also include email marketing to retarget previous clients which is another great strategy with a great ROI. 

Marketing can be easy, just know that you are your own cheerleader and no one can promote you better then YOU. Be the lead don't pay for leads. I'm not saying paying for leads is a bad thing, but if you don't have a system in place to make those leads into 3, then 9 then 27 than most likley your not going to level up very well.  Our course specially designed for electrical contractors works just as well for HVAC, PLUMBER etc. www.The360Electric.com

Combine that with CRM and Jobbers marketing tool and you have covered traditional to digital marketing. Go from zero to 360 faster 

Great Question, Last year we invested in locally focused SEO services with Kilvington Digital Marketing, they have provided a consistent ROI of over 800% month over month. Highly recommend SEO with a good partner that knows what they are doing. We are a small 2 man team that now is booked out a month in advance every month and through Jobber we are actually able to see the convertibility of those leads, close to 85% every month with one month being at 100% conversion of leads in. Quality leads that convert, no better spend. 

Hey Julie— we partnered with a “growth partner” and get access to direct call leads now which has been huge. We only pay for qualified calls from homeowners instead of ads, ad managers, form leads, chasing people down, direct mail, word of mouth etc

We ran a check in campaign in Jobber and within 24 hours we closed 1 sale and reengaged with 2 more clients!  Love it

If you are looking for ideas to incorporate into your marketing, I highly suggest - marketingexamined.com

I use it to spark ideas and/or for structure in certain cases. 

Being active in the community!  Most community orgs have massive followers.  I have picked a few that I am passionate about their cause. Participation in community and non-profit events is a great way to get your name out there.  Be consistent!  It builds trust.

We had great success running our email campaign through Jobber Campaigns!

Once a week, I pull a "Job Follow-up email report" from Jobber's Clients reports.  We filter out all of the clients who rated us 10's and do a microsoft word mail merge with a template I created that points those clients straight to our google review page via a hyperlinked picture of a button.  Doing this has helped us capture more google reviews.