How do you get more jobs in the same neighborhood?
What’s worked best for you to get more jobs in the same neighborhood? Door hangers? Reviews? Yard signs? Something else entirely? 🎙️ In this episode of Masters of Home Service, Keith Kalfas and Daniel Dixon break down: Simple, repeatable tactics to win more jobs nearby How weekends are gold for booking neighbors Why you should never stop marketing, even when you’re slammed Never miss an episode of Masters of Home Service. Subscribe on Apple, Spotify, or wherever you get your podcasts.
Customer Appreciation Dinner/Event?
Do you put on an annual customer appreciation dinner/event for your customers? Maybe a cookout, or a dinner at a nice restaurant? I am thinking of doing this to engage with clients and build even better relationships for the purpose of repeat work and referrals. If your company is doing this, or has done this please share your feedback.You Get One Billboard.....
If you had one billboard for your business, just a few words seen by thousands of people every day, what would it say? The one message that really explains what you do best and why a customer should choose you over anyone else. Think about what makes your business different, what your best customers appreciate most, or what you wish people understood right away when they hear your name. Looking forward to seeing everyone’s answer!What 3rd Party SMS service do folks use for sending mass / bulk texts to their clients?
What 3rd Party SMS service do folks use for sending mass / bulk texts to their clients? Last month we ran a promotion and marketed it via 4 social media posts and two email sends. Then, we supplemented the campaign with sending SMS messages to our clients from the client re-engagement report. 3 of us divided up the report and pasted the message in the Jobber text thread, changed the first name of the recipient and sent it off to about 600 clients out of ~5,000. It took 3 days... No, not 8 hours a day, we had other things on our list. And when someone responded positively to our message asking for a quote our service manager would go into quote/sales mode while we kept sending. It was brain numbing, but effective. For February, which historically only brings in half or less of the revenue we make during a typical in-season month we almost doubled it. It was our best February ever. The takeaway: Texting works (when done right). For the time it took it will be worth it to spend money on a third party service and press send once, instead of 600 times. So, please share your experience with bulk SMS services- good, bad, meh... I would love to know. Thanks! ~Kyle Klevjer4 Overlooked Sales & Marketing Techniques! *They all have to do with appearance.
I am posting this because it might be overlooked due to being pretty foundational but newer people to business might not know. If you are new to business, you are actually skilled at what you do, but business just isn't taking off, then read this. If you get offended easily, then don't continue. However, if you really want to grow and improve yourself, then read on. Appearance - This is going to take some serious ability to be self-aware and evaluate yourself for growth. Some people might not want to bring this up because "just do you" is a cultural norm now, but the reality is that people are going to judge your appearance before they ever hear a word you say. We might want to assume people will overlook appearance but they might not and we just have to understand that is a reality no matter how we feel about it. Here are a few things to consider: Professional Attire - If you are the owner of your business and you are trying to sell your services you shouldn't show up to sell the way you would to just any other casual occasion, or to do labor. Step it up. Wear nice shoes, slacks, and a collard shirt, or button up shirt. Make sure your clothes are neat, clean, and not a wrinkled mess with stains. Hygiene - Make sure you have decent hair cut and don't look like you just crawled out of bed. If you have beard make sure it is well groomed. Wear deodorant and make sure you smell nice. Make sure your breath smells good too. Keep gum or mints in your vehicle. Piercings & Tattoos - I personally hire guys/gals and I don't personally care about piercings or tattoos but our customers might. Just take that into consideration and make an attempt to cover them if you see that this could be a factor in certain sales situations. Weight/Personal Care - This one could get some hate but its just real. I'm not even 100% where I want to be with this one. Here is the reality... being healthy and in shape takes discipline. When you show up as someone who is in shape and not overweight it communicates something without using words. It communicates discipline. People want to hire people who are disciplined and do what they say they will. When you look good, then you don't even have to say you are a disciplined and consistent person because your presence communicates it. You will also show up into rooms with more confidence which will help tremendously when selling. Language - you may cuss like a sailor and that is fine. But when you are in a sales situation air on the side of caution and clean up your speech. Speak professionally and never bring up politics or religion. Vehicle - Make sure your vehicles are clean and organized. I don't care what you say. People will judge you based on your vehicle. That is just the culture we live in. I'm not saying you have to polish your work truck but make sure it is clean and organized. If you have papers covering your dash board, fast food that is a month old shoved in the dash, and bottle, cans, and other trash falling out of the floor board when you open the door, then do better. Have a place for your tools and equipment and keep them clean and organized on your vehicle. Website - Your website is going to make a big impression on your customers. How you do one thing is how you do everything to your clients. If your website is unprofessional, messy, unorganized, and confusing then your clients might think that you are all those things. Take time, or money to invest into having a nice website. Social Media - If you are not present on social media (personally or professionally) and posting professional looking content, then you are communicating something to your client. You could be communicating that you aren't active, you aren't truly professional, or if your content is low quality...clients might view you as being cheap or low quality. Business Practices - This is such a simple concept. Have professional business practices and standards. Answer your phone. Show up when you say you will. Do what you say you will do. Be organized and clean. You can ignore all of these little things if you think they aren't important but I can promise you if you are letting your offense of any of these things keep you from doing them, or giving them attention then that is probably part of why you aren't growing. I promise you that companies that are growing and doing big things take all of these things into consideration and constantly try to improve them. Make excuses for yourself, or start making changes. This is all part of your brand. You want a better brand, then make yourself better. Raise the standard. Always be improving and evaluating. Make it easy to refer your business because your professional standards are so high and seen by all that make contact with you. Never get complacent and satisfied always find ways to improve. When you do this be ready for the new opportunities that will come your way!
Restarting a 25-Year Landscape Business in a New City — Best Marketing Strategies Today?
Hello everyone, I have owned and operated a landscape and irrigation company for about 25 years. I originally started the business with my brother, who is a landscape architect. We launched the company in a smaller town in Idaho in the late 1990s and it grew quickly thanks to strong word-of-mouth and my brother’s design expertise. About five years ago I moved to Draper, Utah for another job. Recently I decided to restart the landscape and irrigation company here in my new location. Because our company in Idaho grew with very little advertising, I now find myself a bit behind when it comes to modern marketing and advertising strategies. One area I recognize as a weakness in my business experience is staying current with the newest and most effective ways to advertise and market a service company. While I have many years of hands-on experience in landscaping and irrigation, I am essentially starting fresh in a new market and looking for the best ways to build a strong customer base. My background is also in technology. I have a bachelor’s degree in computer software engineering and specialize in website design and e-commerce development. I am currently building a website for the company and have already listed the business on Google Maps. For those who have grown service businesses in larger metro areas, what marketing strategies have worked best for building a customer base and attracting new clients today? I would really appreciate any advice or insight from others in the industry. Thank you in advance for your suggestions.Have you ever landed a big job from a single email?
Email came up in a big way in this episode of Masters of Home Service. Phil Risher and Stephen Jobe joined Adam and dug into why most pros are leaving money on the table by not emailing their client list often enough. Stephen even shared how one candid email pulled in $93K in revenue! Have you ever landed a big job from a single email blast? We’d love to hear about it below👇 Never miss an episode of Masters of Home Service. Subscribe on Apple, Spotify, or wherever you get your podcasts.
Would You Use This?
Hey, I'm sure we all use the same marketing tools to send to our customers, but to be honest, that's not actually building any sort of relationship. I myself get them and delete them. Money on the table is when a customer does not come back, remember you, or gets sick of the marketing. Enter something radically different. Ever heard of relationship automation? I'll give you an example. Current SMS/Email: "Hey Mike! Just a friendly reminder — we're running a spring AC special. 15% off if you book this week!" — Jerry, Acme Plumbing (our customers delete this) Relationship Automation: "Hey Mike! Did you see the Broncos schedule just dropped? They open at home Sept 7 — here's the link if you want to grab tickets early: broncos.com/schedule" — Jerry, Acme Plumbing That will BLOW their minds and they will forward that, refer work, etc. Another example? "Hi Sarah! Time for your annual tune-up. Book now and save 10%! →" - Mike, Comfort Air HVAC "Hey Sarah! How's Cooper settling in? Found this great puppy training guide specifically for goldens — a friend swore by it: akc.org/golden-puppy-guide" — Mike, Comfort Air HVAC I'd love to know your thoughts. Traditional marketing is dead. This is next-level stuff that has real ROI.
