How do you get more jobs in the same neighborhood?
What’s worked best for you to get more jobs in the same neighborhood? Door hangers? Reviews? Yard signs? Something else entirely? 🎙️ In this episode of Masters of Home Service, Keith Kalfas and Daniel Dixon break down: Simple, repeatable tactics to win more jobs nearby How weekends are gold for booking neighbors Why you should never stop marketing, even when you’re slammed Never miss an episode of Masters of Home Service. Subscribe on Apple, Spotify, or wherever you get your podcasts.
Customer Appreciation Dinner/Event?
Do you put on an annual customer appreciation dinner/event for your customers? Maybe a cookout, or a dinner at a nice restaurant? I am thinking of doing this to engage with clients and build even better relationships for the purpose of repeat work and referrals. If your company is doing this, or has done this please share your feedback.You Get One Billboard.....
If you had one billboard for your business, just a few words seen by thousands of people every day, what would it say? The one message that really explains what you do best and why a customer should choose you over anyone else. Think about what makes your business different, what your best customers appreciate most, or what you wish people understood right away when they hear your name. Looking forward to seeing everyone’s answer!
What are the best marketing strategies beyond Thumbtack and Yelp?
Good day everyone, I am looking for feedback on better marketing ideas for my HVACR company. I tried the useless thumbtack, and am using Yelp with Google currently but not getting much for results on closures. Any suggestions would be welcomed.Google Ads vs LSA — how is everyone actually using these?
Here's where I'm at: I run both Google Ads and Local Services Ads (LSA) for my business. On paper, that sounds like I've got it figured out. In practice, it feels a bit like throwing money at two different machines and hoping one of them spits out jobs. I don't always know which one a new customer came from, and I'm honestly not confident my settings on either are dialed in the way they should be. Obviously the LSA is something I pay for on an individual basis. I just feel like I never get any jobs out of these. Does this hurt me to kill these ads all together? Then google ads I have no idea. I feel like I get a lot of leads from google in general but I don't know how much of that is my website vs the ads. How do you guys approach these?What 3rd Party SMS service do folks use for sending mass / bulk texts to their clients?
What 3rd Party SMS service do folks use for sending mass / bulk texts to their clients? Last month we ran a promotion and marketed it via 4 social media posts and two email sends. Then, we supplemented the campaign with sending SMS messages to our clients from the client re-engagement report. 3 of us divided up the report and pasted the message in the Jobber text thread, changed the first name of the recipient and sent it off to about 600 clients out of ~5,000. It took 3 days... No, not 8 hours a day, we had other things on our list. And when someone responded positively to our message asking for a quote our service manager would go into quote/sales mode while we kept sending. It was brain numbing, but effective. For February, which historically only brings in half or less of the revenue we make during a typical in-season month we almost doubled it. It was our best February ever. The takeaway: Texting works (when done right). For the time it took it will be worth it to spend money on a third party service and press send once, instead of 600 times. So, please share your experience with bulk SMS services- good, bad, meh... I would love to know. Thanks! ~Kyle KlevjerAt what point do you hire an agency?
I'm at the point in my business where I really need to not be doing stuff that I'm not good at and I have enough money to invest in different areas of the business to improve the operations. I'm actually rebranding as well so I'm changing our website then it got me thinking - My old website was good, I put a lot of work in to the back links, SEO optimizing it myself, but it does look a little DIY. I got to thinking, this would be a good time to do it correctly and potentially have a professional do it, and maybe I've been missing out on potential traffic because of the website. Has anyone hired an agency with success? What about failures? What things should I be thinking about when approaching this?
Restarting a 25-Year Landscape Business in a New City — Best Marketing Strategies Today?
Hello everyone, I have owned and operated a landscape and irrigation company for about 25 years. I originally started the business with my brother, who is a landscape architect. We launched the company in a smaller town in Idaho in the late 1990s and it grew quickly thanks to strong word-of-mouth and my brother’s design expertise. About five years ago I moved to Draper, Utah for another job. Recently I decided to restart the landscape and irrigation company here in my new location. Because our company in Idaho grew with very little advertising, I now find myself a bit behind when it comes to modern marketing and advertising strategies. One area I recognize as a weakness in my business experience is staying current with the newest and most effective ways to advertise and market a service company. While I have many years of hands-on experience in landscaping and irrigation, I am essentially starting fresh in a new market and looking for the best ways to build a strong customer base. My background is also in technology. I have a bachelor’s degree in computer software engineering and specialize in website design and e-commerce development. I am currently building a website for the company and have already listed the business on Google Maps. For those who have grown service businesses in larger metro areas, what marketing strategies have worked best for building a customer base and attracting new clients today? I would really appreciate any advice or insight from others in the industry. Thank you in advance for your suggestions.Are You Selling Your Service… or Selling the Experience?
Customers have more choices than ever. Sometimes the difference isn’t just the service you provide, but how you make people feel from the first interaction to the final follow-up. What are some ways your business creates an experience that keeps customers coming back?What marketing tool has given you the best return on investment?
Hi everyone! 👋 As a newer business owner, I'm trying to be intentional about where I invest my time and money. There are so many marketing tools available—from social media and Google Business Profile to vehicle wraps, yard signs, email marketing, referrals, and automation—that it can be hard to know what really works. If you could recommend just one marketing tool or strategy that has brought in the most customers for your business, what would it be and why? I'd love to hear what has worked for you and what you would recommend to someone just getting started. Thanks in advance for sharing your experience!
