Best way to gain more clients?
Hello everyone! I am new to the entrepreneurial world. I recently started a lawn care and landscaping business. I am curious what have other had most success with when trying to gain more clients? Paying for ads on social media, go door to door and hand out flyers/cards? What's the best way to go about things?
Improving Jobber's Online Booking for a Cleaning Business
Hey everyone, I love using Jobber for my cleaning business, but I’m finding the online booking functionality a bit lacking. We’re losing potential clients and wasting ad spend because customers can't book instantly online. While we always respond quickly to inquiries, the inability to offer instant booking is really hurting us. We provide a range of services—End of Lease, General Home Cleaning, Airbnb Cleaning (based on the number of rooms, bathrooms, etc.)—and have optional extras like oven cleaning and linen hire. Setting all this up in Jobber's online booking system has been a nightmare! I know some of our competitors use platforms like Booking Koala or Launch27, but I really don’t want to switch. Has anyone found a good workaround within Jobber or a solution that works for similar businesses? Any advice would be greatly appreciated!How Referral Systems Are Changing the Home Improvement Game
Referral programs aren’t new, but they’re becoming a huge part of the home improvement world. Homeowners want trusted pros, and contractors want more jobs—referrals make that happen. Why They Work People trust word-of-mouth over ads. A referral from a friend or neighbor carries weight, and when companies reward that, it’s a win-win for everyone. How People Are Using Them Homeowners save money – Discounts or perks for referring friends. Contractors grow their business – More jobs without spending big on ads. Loyalty programs – Earn rewards for multiple referrals. Community referrals – Nextdoor, Facebook groups, and forums are full of trusted recommendations. Make It Work for You If you're a contractor, a solid referral program can bring in quality leads without the heavy marketing costs. Try something simple—offer $50 off the next project for both the referrer and the new client when they book. It’s an easy way to keep customers coming back while bringing in new ones who already trust your work. Are you currently using a referral program with your business? Drop a comment!Are you building your personal brand?
Your personal brand is just as important as your business brand. Building your personal brand as a business owner can help build authority in your industry, social proof, and trust among your peers, employees, and customers. What do you want to know about building a personal brand? Have you claimed your Google Knowledge Panel?Your Best Marketing Ideas!
What has been your most successful marketing tool in 2024? Is there anything new you are trying going in to 2025 and beyond? Mine has been word of mouth and literally making neighboring sites envious of how we take care of our clients. What has worked for you? What are you looking to try next? 😎4 Overlooked Sales & Marketing Techniques! *They all have to do with appearance.
I am posting this because it might be overlooked due to being pretty foundational but newer people to business might not know. If you are new to business, you are actually skilled at what you do, but business just isn't taking off, then read this. If you get offended easily, then don't continue. However, if you really want to grow and improve yourself, then read on. Appearance - This is going to take some serious ability to be self-aware and evaluate yourself for growth. Some people might not want to bring this up because "just do you" is a cultural norm now, but the reality is that people are going to judge your appearance before they ever hear a word you say. We might want to assume people will overlook appearance but they might not and we just have to understand that is a reality no matter how we feel about it. Here are a few things to consider: Professional Attire - If you are the owner of your business and you are trying to sell your services you shouldn't show up to sell the way you would to just any other casual occasion, or to do labor. Step it up. Wear nice shoes, slacks, and a collard shirt, or button up shirt. Make sure your clothes are neat, clean, and not a wrinkled mess with stains. Hygiene - Make sure you have decent hair cut and don't look like you just crawled out of bed. If you have beard make sure it is well groomed. Wear deodorant and make sure you smell nice. Make sure your breath smells good too. Keep gum or mints in your vehicle. Piercings & Tattoos - I personally hire guys/gals and I don't personally care about piercings or tattoos but our customers might. Just take that into consideration and make an attempt to cover them if you see that this could be a factor in certain sales situations. Weight/Personal Care - This one could get some hate but its just real. I'm not even 100% where I want to be with this one. Here is the reality... being healthy and in shape takes discipline. When you show up as someone who is in shape and not overweight it communicates something without using words. It communicates discipline. People want to hire people who are disciplined and do what they say they will. When you look good, then you don't even have to say you are a disciplined and consistent person because your presence communicates it. You will also show up into rooms with more confidence which will help tremendously when selling. Language - you may cuss like a sailor and that is fine. But when you are in a sales situation air on the side of caution and clean up your speech. Speak professionally and never bring up politics or religion. Vehicle - Make sure your vehicles are clean and organized. I don't care what you say. People will judge you based on your vehicle. That is just the culture we live in. I'm not saying you have to polish your work truck but make sure it is clean and organized. If you have papers covering your dash board, fast food that is a month old shoved in the dash, and bottle, cans, and other trash falling out of the floor board when you open the door, then do better. Have a place for your tools and equipment and keep them clean and organized on your vehicle. Website - Your website is going to make a big impression on your customers. How you do one thing is how you do everything to your clients. If your website is unprofessional, messy, unorganized, and confusing then your clients might think that you are all those things. Take time, or money to invest into having a nice website. Social Media - If you are not present on social media (personally or professionally) and posting professional looking content, then you are communicating something to your client. You could be communicating that you aren't active, you aren't truly professional, or if your content is low quality...clients might view you as being cheap or low quality. Business Practices - This is such a simple concept. Have professional business practices and standards. Answer your phone. Show up when you say you will. Do what you say you will do. Be organized and clean. You can ignore all of these little things if you think they aren't important but I can promise you if you are letting your offense of any of these things keep you from doing them, or giving them attention then that is probably part of why you aren't growing. I promise you that companies that are growing and doing big things take all of these things into consideration and constantly try to improve them. Make excuses for yourself, or start making changes. This is all part of your brand. You want a better brand, then make yourself better. Raise the standard. Always be improving and evaluating. Make it easy to refer your business because your professional standards are so high and seen by all that make contact with you. Never get complacent and satisfied always find ways to improve. When you do this be ready for the new opportunities that will come your way!How (if at all) are you using video in your business?
Curious where video shows up in your business today. Do you use it in sales, marketing, or team training? Or maybe something else? In this episode of Masters of Home Service, PhilRisher goes over: The four videos that instantly build trust (+ bonus video ideas) How to record a month of video content in one hour Why video helps you show up in AI search Want to put these tips into action? Download our free customer journey video kit (includes scripts and checklists). Never miss an episode of Masters of Home Service. Subscribe on Apple, Spotify, or wherever you get your podcasts.
