What has been your most successful marketing tool in 2024? Is there anything new you are trying going in to 2025 and beyond?
Mine has been word of mouth and literally making neighboring sites envious of how we take care of our clients.
What has worked for you? What are you looking to try next? 😎
We use recently starting using send jim. It has been life changing to grab attention to our neighbors clients. Being able to send a hand written note its great too - https://www.sendjim.io/referral-code1603142547366?grsf=dre1d4
We don't do much paid advertising - although we do keep a presence on social media, our focus in 2024 has been to grow the number of reviews. We use Nicejob, but we also use Jobber's reviews feature. I don't think it's overkill - reviews run the world and people know that, especially in the under 50 demographic. We do have an ongoing google ad, but our ad spend is relatively low compared to what other comparable companies are spending on ad spend. For us, getting reviews and customer retention is key. Most of our business is from recurring services, so that makes sense for us. If I had a business with a lot of one-off jobs, I think I would do a lot of remarketing services, reaching back out to people who had previously had quotes, work on writing great calls to action and taking advantage of things like FOMO. Hope this helps! If you have any other questions, feel free to reach out - I'm happy to help!
It is nice to know that there are companies out there that still use word of mouth to generate leads.
