Hello everyone! I am new to the entrepreneurial world. I recently started a lawn care and landscaping business. I am curious what have other had most success with when trying to gain more clients? Paying for ads on social media, go door to door and hand out flyers/cards? What's the best way to go about things?
Sounds like you've got a good thing going! Maybe just a little patience and you'll get them coming!
i have had pretty good success with yelp. i tried nextdoor because it was cheap but i never saw any ROI with that. but absolutely get a website up and social media and get a google my business if you haven't. then post post post constantly, the google algorithm likes that and will put you higher on the list the more interactions you have
I focused a lot on gaining clients through Nextdoor app. It helped me gain customers fast early on. The only downfall is most users on this app have a slim budget. Being a new business, sometimes you have to get your feet wet, so lower prices will land you customers and build your portfolio. As my business grew I realized I needed a Google presence. Jobber website has allowed me to do this for free. Now when someone types in landscapers in my area, my business pops up at the top of the list. Now I dont have to rely on Nextdoor app, and my prices have become more competitive.
The best ways that our landscape division has gained clients and allowed to quote "livable" prices/wages was through old fashioned flyers mailed to 20k+ homeowners. Same applies for the doors we install. Web/Facebook/Instagram marketing cost us quite a bit to have a "social media expert" who brought in maybe 1-2 more jobs a month....not enough worth paying for the service
I had zero success in website Seo stuff and with any paid advertising in my experience the best ways to grow is having good work done and neighbors will come to you, passing out door hangars in the spring, and my biggest growth has come from joining Angie’s list
Word of mouth, quality service and quality customer service I find makes great marketing.
Agreed
Best way is to just take pride in your work. Make sure to just do the job right and efficiently. If it takes an extra day or two to pay attention to detail and make it look good while making sure it’s done right well the clients will see that and that right there is self marketing. They tell their friends n so forth. Next thing you know you won’t be able to keep up with the jobs coming in and will need to hire lol plus it’s the right thing to do. People spend good money so give them what they deserve. Sometimes it hits ya in the pockets but trust me it’s well worth it in the long run.
Thank you for your advice! I most certainly take pride in my work and never ever cut corners, because just like you said, people pay good money and expect the best and that is exactly what i give them! Im excited to see the business grow and accepting the grind it takes! Thanks again!
Okay, thank you all for your advice!! Much appreciated!
Facebook ads and Facebook groups in your local area you can post ads and prices. A lot of people like prices and want to know what they will pay offer discounts for seniors military first responders you’d be surprised how much of them live in our communities. We are all human do good work and show them you actually care about them
Everything said above. I recently sat with a new owner of a siding and roofer. He couldn't tell me who knows he's in business. TELL EVERYONE. Post it in LinkedIn, Facebook, IG, and text your friends and family. Look up when and where local property investors meet. We can never have enough backup yard people or cleaners. I started working with Airbnb customers and moved on to lived in homes and rentals. Call realtors, they always have properties that someone has moved out of and needs care.
Door to door is great in neighborhoods but I used to work for Home Advisor and Angi, we would make 200-400 dials a day to reach 30 people a day.
Make sure to let your customers know that you are looking for more customers. If they like you, they will help you.
Congrats on becoming an entrepreneur! I would use a mix of digital and boots on the ground. I would also incorporate some networking! Here's some of the mix we use:
SEO: We invest in search engine optimization for long-term organic lead generation.
Content Creation: We hire a videographer to consistently produce high-quality content across all social media platforms.
Google LSA: Google Local Services Ads have been a strong lead source for us.
Industry Associations: We join and stay active in associations aligned with our target commercial clients, such as property and facility managers.
Text, Email & Voicemail Campaigns: We run strategic campaigns and always include a strong follow-up sequence to maximize conversions.
Local Community Engagement: We support local causes strategically and stay active in neighborhood Facebook groups to build trust and visibility.
Yard Signs: Simple, cost-effective, and highly visible, we deploy them consistently on all jobs.
Join local networking groups, LeTip, BNI or Chamber of Commerce. See which one is best in your area for maximum exposure. Remember you get as much out of it as you put in and the laws of reciprocation are real, find work for others and they will find work for you!
