🌟 Free Social Media Audit - Ask-an-Expert! 🌟

Hello Friend! So good to see you here and active in the community. 🤩 Ready for this? Let's gooooo!

First Impressions

• Your smiling face as the top image? Love it. Nothing makes a small business more approachable than showing the human behind it. Keep that front and center.
• If your official business name isn’t “Salazar Scoops – Pet Waste Removal Service”, shorten it to just Salazar Scoops. This helps with local SEO and keeps things clean (pun intended).
• Check out Moz Local, we use it for Wheatley Creek and it’s great at spotting small but important local listing details that boost visibility.
• Location in the intro? Service area filled out? Complete “About” section? That’s Facebook algorithm gold - good to go there!
• Your website looks fantastic and you’re already using strong, trustworthy imagery. First impressions say: “I can work with this guy.”

Content Strategy

• Your video content is strong, and you’ve already taken the leap many small businesses are scared of - keep it going!
• If you haven’t yet, run a 6-month content audit to find your winning content:
  • That local news story? Massive engagement.
  • The dog pic? Crowd favorite.
  • Humorous posts? Always a win.
• Double down on what’s resonating. If a certain post type gets more shares, make that a recurring series.
• You and (I’m guessing) your partner appear often in your posts, which builds trust. Now, take it one step further: tie those personal moments back to how you serve your community one scoop at a time.
• Try collaborative posts with other local businesses (e.g., “Here’s how Salazar Scoops and [Business X] keep our community cleaner, safer, and happier.”)
• Visually, bring in more green: it’s natural, ties to lawns, and makes your feed more consistent.
• I see minimal AI use (good choice), now lean even harder into your voice and tone. Keep it consistent across captions, graphics, and videos.
• And when using AI, yep… maybe ease up a bit on the emojis so the focus stays on your message.
• Consider building a custom GPT to help you generate on-brand captions quickly. I’ve got tips if you want to try it.

Community Presence

Honestly? You’re already doing an awesome job here. Partnering with local businesses, posting about community events, and running things like the back-to-school giveaway, that’s exactly how you turn followers into loyal customers.

You’ve found a way to bring humor and personality to a topic that’s not exactly dinner conversation… and it works. You’ve made 💩 approachable, and people remember that.

Keep leaning into fun, relatable posts. They’re your best entry point into conversations that lead to customers.

Quick Win Checklist:

• Update business name for SEO clarity
• Run a 6-month engagement audit and identify your top 3 content types
• Post 1–2 more green-heavy visuals per week
• Create a recurring “Community + Service” series
• Keep video at the heart of your strategy

💡 Pro Tip: You’re not just in the waste removal business, you’re in the “make life easier and cleaner” business. Everything you post should connect back to that feeling.

Rapid Quick Win Checklist for NuWave Garages

• Cover & Visuals. Image is clean and clear with a garage floor + bright blue logo - solid branding. Try a split cover image with before/after + logo overlay to instantly show transformation.
• Intro & About. Great job listing service area (Denver, Front Range, Northern CO). Add keywords like "garage floor concrete coatings" for stronger SEO. About section is filled out (woohoo!), but rewrite in a friendlier, more approachable voice.
• Featured & Albums. Featured section = ✅. Albums = 🚫. Big opportunity here to create albums like Before & After Floors, Color Options, Behind the Scenes, Team in Action, and Happy Customers to help people who are shopping.
• Posting & Content. Posting regularly builds great momentum! Love the “color of the week” posts, behind-the-scenes, and after shots. Add more before/after sliders (these stop the scroll) and team pics to build a connection. Edit AI-heavy posts before publishing.
• Engagement. Engagement is low, likely because Canva-heavy posts feel too polished. Keep it simple with one killer before/after image per post. Reels are your strongest play - lean into them.
• Brand Personality. Feels a little stale. You’re Colorado-based - show more of that! Share your local story, behind-the-scenes moments, and lifestyle posts. Update your email to a branded business email (instant credibility boost).

💡 Pro Tip. Engagement grows when people connect with PEOPLE. Add your team, your story, and some Colorado pride to bring this profile to life.

Rapid Quick Win Checklist – Premiero Floors

• Bio & Branding Clarity. Your bio says: “Bringing beautiful hardwood floors to Northeast Ohio. NWFA Certified Wood Flooring Professional. ‘Excellence You Can Stand On’.” That’s solid. Keep it, but consider adding your exact city or counties served to sharpen local searchability (e.g., “Serving Middlefield & surrounding communities”). On point branding with logo, highlights, and imagery - love it!
• Highlights. Highlights are a must! Create more Story Highlights like Before & After, Testimonials, Behind the Scenes, Color Swatches, etc., so visitors can quickly browse your strengths.
  Before & After Visuals. Love the swipe-enabled transformation posts (like the Red Oak refinish and engineered hardwood reel) - that’s gold for visual impact. Keep doing these! They grab attention and show real value. 
• Storytelling Through Quotes & Reels. Nice touch using a motivational quote to kick off Monday. Reels showing full project transformations (install to finish) also reinforce your craftsmanship. Keep weaving in voice, emotion, and story.
• Posting Style & Frequency. You’ve got both swipe posts and reels - diversifying formats is smart. If your reel count matches the engagement, you’re on the right track. Consider adding short captions summarizing the project outcome (TL;DR style).
• Engagement & Hashtags. Dial into local reach with hashtags like #MiddlefieldOH, #OhioHardwoodFloors, #WoodFloorRefinish. Clean up your captions visually by placing hashtags in the first comment for clarity and reach.
• Brand Personality & Differentiators. Your NWFA certification is a standout. Your behind-the-scenes reels, team shots, and beautiful photography really add warmth and trust to the brand - well done!

💡 Pro Tip: Launch a “Swipe Story Saturday” where each week you share one dramatic before & after (slider or reel) with a short caption like, “This old floor went from dull to dazzling - swipe for the glow-up!” It’s scroll-stopping and consistent content gold.

Rapid Quick Win Checklist – 24/7 Electrical Services and Repairs

• Cover & Visuals. Current cover photo is a blurry shot of the trucks with logos. It works, but could be stronger. Try swapping in an image with a team member in a branded shirt or a split-style cover (half logo, half action shot of work being done). This gives clarity and personality.
• Intro & About Section. Make sure your Intro and About section clearly spells out both services (e.g., generator installs, panel upgrades, wiring, etc.) and location (city + surrounding area). This helps with SEO and customer trust. You’ve got up to 3,000 characters for the About description - use that real estate to your advantage.
• Featured & Albums. There’s currently one featured album - great start! Add more albums so potential customers can window shop visually:
  • Panel Upgrades (before/after)
  • Generator Installations
  • Lighting Projects
  • Team in Action
• Content Mix & Frequency. You’re posting regularly with clear service-focused updates - solid! The next step is weaving in more behind-the-scenes shots or quick troubleshooting tips. That helps humanize your brand and keeps the feed balanced between sales and connection.
• Engagement & Community Interaction. Engagement is modest. Spark conversation by asking simple questions (“Would you back up your whole house with a generator or just the essentials?”). This encourages comments and shows your expertise while inviting dialogue.
• Brand Personality. So far, your page is service-focused. To add more warmth and build trust, highlight family ownership, your team culture, or community involvement. People want to know who they’re hiring, not just what they’re hiring for.

💡 Pro Tip: Create a recurring content series like “Fix-It Friday” where you post one quick repair, upgrade, or install story each week. Keeps you consistent, easy to follow, and establishes you as the local go-to electrician.

Rapid Quick Win Checklist – Muddy Paws Landscaping

• Cover & Visuals. Instead of a logo, the profile pic features two dogs - a perfect match for the name and instantly likable. But for branding recognition, a clean, consistent logo needs to live here. You can still use the dogs in content, but the profile picture should match your brand identity. Currently, I had to scroll to find the actual logo and colors, which signals a need for a cohesive branding strategy.
• Bio & Highlights. No highlights at all - that’s a missed opportunity! At minimum, add:
  • Before/After transformations
  • Services (landscaping, hardscaping, lawn maintenance)
  • Team & Dogs (lean into the “Muddy Paws” theme - people love pets)
  • Community (collabs with other businesses, local events)
• Content & Frequency. Posts are all over the place with no consistent strategy. Double posts (same content twice) need to be cut back... one is enough. Reels are happening - great! But they feel random. That’s okay for authenticity, but they’d pop so much more with a posting strategy + light branding overlay (consistent fonts, colors, or watermark).
• Engagement & Community. Engagement is low. But you're tagging and sharing other local businesses, which is a smart move to expand reach. Now it needs to be paired with audience-building habits: commenting back, following local groups, tagging locations, and maybe running an ad or two.
• Branding & Identity. No clear branding thread runs through the feed. With a logo, color palette, and posting structure, the whole page will look more professional while keeping the approachable “local dog-loving landscaper” vibe. An editorial calendar will solve most of these issues: consistency + intentionality = growth.

💡Pro Tip: Dogs are already in your name and your feed. Use them as mascots! Create a recurring content series like “The Paw-Approved Project of the Week” or “Muddy Monday Makeovers” featuring before/afters. It’s fun, it’s on-brand, and it makes you instantly memorable.

Nothing to be scared of, we got this! Let's go!

Rapid Quick Win Checklist – Quality Connections Electrical Services

• Cover & Visuals. Cover image (trucks in front of a new build) is on-brand, but a bit grainy. Swap in a high-res version or create a split design (half trucks, half action shot of a tech at work). That way it shows both the culture and the service.
• Intro & About Section. Current intro: “Brevard’s Local Electrical Contractor Serving God’s Community One Connection at a Time! ⚡️” Beautiful sentiment! Keep the mission-driven voice, but consider expanding it by adding “Melbourne, FL" to the beginning. The About section is missing the description and full street address - both are must-haves for credibility and local SEO.
• Featured & Albums. Featured section posts are outdated (2023/2022). Refresh with recent projects, customer testimonials, or storm-prep tips. Albums are missing - easy win! Suggested sets:
  • Before & After Panels / Service Work
  • Generator Installs & Backup Systems
  • Lighting Projects (indoor & outdoor)
  • Team / Community Work
• Content Frequency & Strategy. Posting is consistent - love it! Keep the seasonal calendar ideas (storm prep, holiday lighting, etc.), but watch the AI-heavy posts. They feel templated: edit before posting so it sounds natural and true to your brand.
• Brand Personality & Engagement. Right now, it’s service-forward but not very people-forward. Add behind-the-scenes clips, staff spotlights, “day in the life” shots. That builds more trust and connection than Canva graphics alone.
• Community & Local Reach. Engagement is modest. Lean into polls, questions, or local tags (“Who else lost power in Suntree last night?”). And highlight community work - it pairs perfectly with your faith-driven intro.

💡 Pro Tip: Replace one “salesy” post each week with a quick “Tip from the Toolbox”... simple advice about breakers, outlets, or surge protection. It gives value, sparks shares, and keeps you top-of-mind without feeling like an ad.

Do you even need me here?! This is straight 🔥 - seriously adding it to my favorites list! Let's do this!

Rapid Quick Win Checklist – Ealy Construction

• Cover & Visuals. Beautiful, clean cover photo of a completed remodel that instantly communicates quality and professionalism. Crisp logo in profile pic: easy to read, clear branding win. Consider rotating cover images seasonally (kitchens, bathrooms, exteriors) to show range and keep it fresh.
• Intro & About Section. Intro is fine as is, but you could work in SEO-heavy keywords like “kitchen remodels” and “bathroom remodels” to help with ranking. Fact, I just did a keyword research audit and those keywords get just as much search as "remodeling." The About description is way too short right now. Facebook gives you 3,000 characters, use it! Expand with:
  • Your service specialties (kitchen remodels, bathroom remodels, full home transformations)
  • Locations served
  • Your unique approach (craftsmanship, attention to detail, design/build process)
  • Community involvement and why clients love working with you
• Featured & Albums. No Featured posts yet - easy win! Add:
  • A “wow” project (before/after reel or gallery)
  • A client testimonial
  • A community project or award highlight
  • Albums: 👏 STUNNING. They’re laid out Pinterest-style, categorized, and totally binge-worthy. To anyone reading this: this is how albums should be done.
• Content Frequency & Strategy. Posts are consistent and the photography is superb. High-quality visuals, real content (no AI), and well-done reels. Honestly, it looks like a marketing pro is behind this - it’s that good. Keep it up!
• Brand Personality & Engagement. The only piece missing is you. Show more of the people behind the projects: owner updates, team shots, and behind-the-scenes moments. Clients connect with faces as much as finished projects, so this is the area to lean into next.
• Community & Local Reach. Engagement is solid, but more interactive posts could take it further. Simple questions like “Which backsplash would you choose?” or “Modern or traditional: what’s your style?” encourage comments and boost visibility.

💡 Pro Tip: Turn those stunning project albums into micro-stories. Instead of just dropping photos, walk people through the “before, during, and after” with captions that highlight challenges solved or client wins. It builds narrative, makes your work more relatable, and gets way more engagement than pictures alone.

Rapid Quick Win Checklist – Lighthouse Lawn Care Services

• Cover & Visuals. Clever logo - love it! Bright green lawn on the cover image is gorgeous, but it’s blurry and that random tree smack in the middle is distracting. Swap it for a crisp, high-quality photo (bonus if it includes a branded truck or team member).
• Intro & About. Intro is just a list of services right now; make it more welcoming. Add a tagline and weave in your top services with the service area. Beef up the About section by including the full street address (not just city/state), switch to a branded email, and use that 3,000-character description space to tell your story.
• Featured Posts & Albums. No featured posts and no albums = missed opportunity. Add featured posts that highlight your best work, testimonials, or community involvement. Create albums like: Before & After Transformations, Team in Action, Seasonal Lawns, Community Work.
• Content Frequency. Posting is sporadic (December → June → August). Time to create a content calendar. Current posts are foggy images with minimal content... you're skipping the AI fluff which is great, but inject energy, branding, and strategy into what you're posting. Think: weekly tips, client shoutouts, project highlights.
• Engagement & Community. Engagement is basically nonexistent, but you can start small with just one post a week to kick it off: tag local businesses, share local events, comment on partner posts. Build that reciprocity.
• Brand Personality. People don’t just hire lawn care, they hire people. Show your team, behind-the-scenes moments, even the “oops, it rained all day” reality. Add some human touch, and it’ll instantly feel more approachable.

💡 Pro Tip: Start with a simple “Lawn Tip Tuesday” or “Fresh Cut Friday” series - it's easy, predictable content that gets people used to engaging with you week after week.

Rapid Quick Win Checklist – Your Local Handy People, LLC

• Cover & Visuals. Love that the team is front and center in logo gear, it makes your first impression feel personal and trustworthy. Quick fix: swap out the blurry photo for a crisp shot that keeps those smiling faces. Your logo is already a win: a house with a heart? Welcoming and memorable!
• Intro & About Section. The business name is clear and professional. Add an intro! This is prime real estate to showcase your services and location, boosting your visibility in search and making it clear what you do. Fill in that About description (you’ve got 3,000 characters to play with). Right now, your category is “Portable Building Service,” which is a little… random. “Handyman” is a much better fit for SEO and accuracy.
• Featured & Albums. The Featured section exists (yay!), but 2 of the 3 posts are from previous years. Freshen it up! You’re already using albums (👏 most small businesses forget this) - keep building them out with before/afters, seasonal projects, and team/community highlights.
• Posting & Content Mix. Consistent reels + posts = well done!  Love the heartstring-tugging community reel with the owner - that’s the stuff that makes people call YOU. Wall-painting logo machine reel? Mind blown... that’s how you stop the scroll. Keep leaning into behind-the-scenes, team, and community content, it’s relatable and powerful.
• Engagement & Community. Sharing other local business listings = chef’s kiss 🤌. That builds goodwill and strengthens your local presence. Engagement isn’t massive yet, but consistency + relatability = steady growth. You’re showing up, and it is working.
• Brand Personality.
  • Your vibe is nailed: local, approachable, and welcoming.
  • Next-level step: improve photography and videography. Easier said than done, but even simple upgrades (better lighting, clearer shots, a branded background) can elevate your already-strong presence.

💡 Pro Tip: Don’t underestimate your owner presence. You’ve already proven it works. Commit to 1–2 posts a month where the owner (or team members) talk directly to the camera, sharing quick tips, local shoutouts, or project walk-throughs. It’s low-cost, high-trust content that converts curious scrollers into actual customers.

Rapid Quick Win Checklist – Pura Softwash

• Cover and Visuals. The drone powerwashing logo is clever, simple, and instantly communicates the service. It’s a strong visual identity. The cover image, however, is blurry. While the idea of using a simple sentence paired with a house graphic is solid, the quality needs to be improved. A sharp, high-quality before-and-after shot of a house would make a much stronger impression.
• Intro and About. The intro currently doesn’t communicate enough. It needs to include both the services (such as soft washing, roof cleaning, and power washing) and the service area to strengthen local SEO and help potential customers quickly know if you serve their location. The About section is incomplete and should be fully filled out. This means adding a full description, branded email, physical address, and a few sentences on why the company is different - whether that’s eco-friendly practices, unique drone technology, or being family-owned.
• Featured and Albums. There are no featured posts or photo albums right now. This is an easy win. Add two or three featured posts that highlight your best work, before-and-after shots, or even a team spotlight. Albums should also be created to help potential customers browse by project type. Suggested albums include: Before & After, Roof Cleaning, Driveways & Patios, Meet the Team, and Community Work.
• Content and Posting Frequency. The posting consistency is excellent - daily posts show commitment and energy. However, the content is heavy on before-and-after shots, which are effective, but it would be helpful to mix things up. Consider adding reels with timelapses, process videos, or even “oddly satisfying” cleaning clips that are popular online. Team introductions and educational tips about the difference between soft washing and pressure washing would also add value. Watch out for AI-heavy content. Editing or avoiding that will keep your brand voice authentic and trustworthy. I was hoping to see more drone footage - that's such a cool service! 
• Engagement and Community Connection. With only a handful of followers, engagement is naturally low. That’s not a concern yet... every page starts small. The focus should be on growth strategies. Partnering with local businesses for cross-promotion, tagging neighborhoods or HOAs, running small contests, and joining community groups to share cleaning tips (not just ads) will help build awareness.
• Brand Personality. Currently, the page lacks a clear explanation of why someone should choose Pura Softwash over other providers. This is where brand personality comes in. Share your story: are you family-owned, veteran-owned, or using eco-friendly products? Do you take pride in being a local service that cares about the community? Highlighting these elements helps customers connect with the people behind the business.

💡Pro Tip. Leverage the “oddly satisfying” trend in short-form video. Before-and-after cleaning is one of the most popular social media formats. Short, 15–30 second clips with upbeat music can be pushed to Facebook Reels, Instagram Reels, and TikTok, giving you access to a much wider audience and building brand recognition quickly.